The Amazon miniTV fusion: Global and Local
Amazon miniTV’s newest campaign got people intrigued by giving their social feed a Korean twist to unveil Amazon miniTV’s newest category- miniTV IMPORTED.
Amazon’s free video streaming service, miniTV, brewed the perfect blend of intrigue, K-drama and thrill for their latest campaign introducing miniTV’s newest segment, ‘miniTV IMPORTED’, which is set to bring exciting shows from across the globe to its platform.
At a time when generative AI is the talk of the town, this unique campaign creates intrigue with
AI-generated images using shots from the miniTV universe with a Korean twist, captions written in Korean, miniTV videos dubbed in Korean and a full-blown Korean social media takeover, leaving their audience fascinated yet wondering what’s in store for them.
Take a virtual trip to Korea with miniTV:
The promo gives a sneak peek into some of the Genres coming to miniTV, like Action, Romance & Drama, as well as Internationally acclaimed Korean shows, including ‘Cheer Up’, ‘Doctor Detective’ & ‘Heart Surgeon’, amongst others that are exclusively dubbed in Hindi for miniTV’s viewer base. ‘miniTV IMPORTED’ promises to be a source of entertainment that brings top global shows in Hindi on the Amazon app for free.
Tap to watch the miniTV IMPORTED trailer
To take this a notch higher, the brand collaborated with some of the top influencers like Anushka Sen and Kahaani Charlie, as well as the popular Korean face who is renowned for his quirky Hindi videos, 40 Kahaani and Neha Arora.
Click here for the influencer collab videos.
The mere idea and concept of this campaign highlighting Korean elements using Artificial Intelligence gave miniTV IMPORTED a big buzz online, boosting curiosity and enthralling their audience about the upcoming series from the K-drama family. With suspenseful, dramatic content leveraging AI tech and its latest trends, miniTV delivers an enhanced customer experience to its audience.
This campaign conceptualized by White Rivers Media surely teleports its audience to the streets of Korea and back.
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