The Archies on Netflix: A countdown to cinematic bliss with buzz and collaborations
The eagerly awaited Netflix film "The Archies," directed and produced by Zoya Akhtar, brings a fresh take to the classic Archie Comics by relocating the gang to a 1964 Anglo-Indian hill station. The cast, including Vedang Raina, Mihir Ahuja, Aditi Dot, Yuvraj Menda, and star kids Suhana Khan, Agastya Nanda, and Khushi Kapoor, sparked initial excitement.
However, the buzz is not only about the cast; the film's marketing team has played a crucial role, implementing numerous out-of-the-box strategies to sustain the excitement.
Set to release on December 7, 2023, the movie has unveiled a 100-day countdown billboard on the Western Express Highway in Mumbai. The primary purpose of the billboard is to serve as a daily reminder of the film's upcoming release on Netflix.
In June, at Netflix's TUDUM event in Sao Paulo, the cast members of The Archies stole the show with their dance performance on the song "Suno."
Suhana also posted a social media video and said, "Thank you for having us, Brazil, you were incredible."
On Independence Day the cast of the film The Archies gathered together for a special initiative in a unique and meaningful celebration. The cast served meals in a Mumbai restaurant. On Independence Day, the restaurant threw a feast with the noble purpose of donating all revenues to those in need.
Additionally, the movie has partnered with several iconic brands that explore the beloved characters from Archies. Some of the notable brand collaborations are as follows:
Tinder
Tinder has roped in DOT., the mysterious girl from soon-to-be released Netflix’s The Archies film, to spotlight Incognito Mode. Incognito Mode is a step up from fully hiding your profile. It offers Tinder subscribers the ability to maintain full control over their visibility while engaging with the Tinder app. Subscribers can still Like and Nope profiles, but only those whom they've liked will see them in their recommendations.
Maybelline
Following the announcement of Suhana Khan as the brand ambassador in April 2023, the brand has forged a collaboration with "The Archies" and introduced the Limited Edition Pack featuring Fit Me Foundation, Colossal Bold Eyeliner, Mascara, and a 60s-tinted Blush. This collection is carefully curated to evoke the essence of the 60s with a contemporary twist.
,
Skybags has announced an exciting collaboration with the upcoming Netflix original movie ‘The Archies’. The Archies Backpack Collection' by Skybags is a range of new backpacks that not only celebrates the much-anticipated Gen-Z-focused movie but also redefines the standards of style and innovation for the youth.
Starbucks India
Starbucks kicks off the Holiday season with the announcement of a collaboration with Netflix for the highly anticipated film 'The Archies.' As part of this unique collaboration, Starbucks introduces #TheArchiesHolidayClassics—a special range of beverages inspired by Archie, Veronica, and Betty.
Tata Vistara
Vistara, a joint venture of the Tata group and Singapore Airlines, recently announced its exclusive collaboration with Netflix for the highly anticipated upcoming film, The Archies, for a one-of-a-kind experience - 'Flight to Riverdale.' The special flight UK 1964, welcomed aboard the cast of the film for this unique experience along with lucky fans and select Club Vistara members amongst others. Set in the 1960s, the film reimagines the legendary Archie comics as a live-action musical set in the imaginary idyllic town of Riverdale in India.
As brand collaborations and social media buzz peak for "Archies," only time will reveal if the film lives up to the hype.
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