The Better India appoints Prabhkar Singh as its Chief Revenue Officer

Prabhakar will be spearheading the entire media sales function for The Better India, driving strategic brand partnerships, purpose-driven marketing and initiating dialogues around sustainability and impact in the Indian corporate ecosystem.

The Better India is the world’s largest impact-driven, positive stories platform, reaching over 250 million readers each month, across languages - English, Hindi, Gujarati, Marathi and Bangala. The company adopts solutions-oriented features of changemakers and innovators, with a highlight on small enterprises, grassroots innovations, sustainability initiatives, and more. Inspired by the protagonists, thousands of readers have made positive changes to the community around them, each year.

Prabhakar has been a media veteran with nearly two decades of proven track record in establishing business ventures, achieving revenue, profit and business growth by creating synergies and driving operational excellence. He has extensive experience in Digital Media Sales & Marketing, steering Business Alliances and achieving revenue targets through successful deal execution and management of Key Accounts. In his most recent stint, Prabhakar was associated with the Hindustan Times where he was the Revenue Head of HT Digital Streams for more than half a decade and was leading all digital initiatives. Prior to that, he was the CRO at the India Web portal (a Zee group venture). He has also led significant roles in Saavn and Zapak earlier in his career.

Commenting on his appointment, Dhimant Parekh Co-Founder & CEO of The Better India stated “We are really excited to have Prabhakar join us at The Better India! With his decades of experience in scaling revenues for large brands, we look forward to working with him to script the next big growth trajectory of The Better India”.

Commenting on his appointment as the CRO of The Better India, Prabhakar, stated “I am super excited to join TBI. In the content space, TBI is uniquely positioned as a platform that delivers stories of positivity, inspiration, courage, and sustainability to encourage people to learn, adopt and change for the better. There is no other platform, globally, that is making such an impact at scale. The platform gives me an opportunity to build partnerships with brands to share and deliver real impact at the ground level. I am looking forward to this journey that is giving me an opportunity to contribute back to society”.