"The Complete Man' graduates to a more socially inclusive role

No prizes for guessing. After all, who else it could be besides Raymond.

Besides classy suits, which catch the eye of one and all, Raymond through smart marketing has become a home name today.

Well Raymond is indeed a suit fir "the complete man'. Gone are the days when you would see a muscular guy promoting a product. These days you would see smartly dressed guys, playing with kids, cares about others ' a man to which everyone can relate to.

It wouldn't be wrong to say that portraying a caring man was a revolution in Indian advertising.

And it turned a new leaf with its innovative ideas of promoting the product. The new TVC is one that will surely touch your heart and would definitely put a smile on your face.

R K SWAMY BBDO has delivered a new ad campaign of "The Complete Man' for Raymond Textiles, stirring the emotions and keeping the brand yet again on top of the market.

In this campaign, they have extended the caring and sensitivity of The Complete Man to the community around him.

The new TVC portrays a young man (Vivan Bhatena) who goes into to an old age home to wish his school teacher (Bomi Dotivala) on his birthday. The teacher's family now lives abroad and he misses them especially on his birthday. He manages to give his teacher one of the best birthday gift by connecting him with his family, over the internet video on his laptop.

The background score of the TVC is given by Salim and Sulaiman and is directed by Ashim Ahluwalia of Future East.

"The film draws inspiration from real life situations where parents and their children are forced to endure long distance relationships due to pressures of building a career whether in other towns in India or abroad, " says Sangeetha N, president (West) and executive creative director, R K SWAMY BBDO.

When quizzed about as to why they have chosen this theme, Shailen Sohoni, chief operating Officer, Mumbai, R K SWAMY BBDO and relationship custodian of the Raymond business, says "Strategically, it was important for "The Complete Man' to graduate to a more socially inclusive role that is relevant yet remains true to the DNA of the brand. The commercial blends these tasks seamlessly."