The Dream Snack meets Dreamhack

Bingo! the snacking brand from ITC Ltd., one of India's leading FMCG conglomerates, today announced partnership with Nodwin Gaming as official snacking partner for DreamHack 2022, India's largest digital gaming festival, scheduled to start from today onwardsto 6th November 2022 in Hyderabad. This is the 3rd edition of DreamHackbeing hosted in India where gamers can experience professional e-sports tournaments&watch top Players battle it out in the gaming arena.

Bingo! is at the forefront of supporting gaming and sports. This engaging and innovative collaboration between Bingo! and DreamHack highlights the brand's interest and support for e-sports community. At the event, Bingo! has set up an exclusive Bingo! Streamer Zone, which will bring together popular YouTube influencers and streamers such as Thug, Mortal, Scout,Ocean,8Bit Mercy, 8Bit,8Bit Rebel, Sid Joshi, Xyaa, Hydraflick, Samay Raina,Sagar and many more.  Fans are promised an unforgettable festival experience, with streamers live streaming on their own social channels for two hours over the course of three days. Bingo! has also created a Meet and Greet Zone where e-sports enthusiasts and fans will get an opportunity to interact with their favorite gaming influencers.

ITC Ltd.’s Head of Marketing -Snacks, Noodles, Pasta,  Aishwarya Pratap Singh said, “We are thrilled to be collaborating with DreamHack, India's largest e-gaming festival. Bingo! owns the platform of young and innovative snack offerings, and is a brand loved by the youth. Gaming has always been at the forefront of the activities that the youth enjoy&Bingo!  aspires to be the preferred snacking partner for the gaming community. DreamHack has a strong track record and a large fan base, and we at Bingo! hope to jointly deliver an exciting gaming experience to the fans. This collaboration will be a fantastic experience for both fans and industry professionals who will be able to interact with and learn from experts in the e-sports fraternity, while also growing with it.”

Akshat Rathee, Co-founder, NODWIN Gaming said, “"DreamHack is a fun, entertaining gaming and esports event that can be enjoyed by people from all walks of life and across age groups. We are delighted to collaborate with our snacking partner Bingo! to make this event even more memorable. The audience can really let their hair down with their loved ones by taking part in all the exciting esports activities and other games while munching on a Bingo snack to keep their energies up. Not only that, Bingo has also set up an exclusive Streamer Zone and a Meet-and-Greet Zone for e-sports enthusiasts and fans to interact with their favourite gaming influencers, so there is a lot to look forward to,”

Alongside,Bingo! will be hosting several fun activities for the event attendees. The brand will set up a dark room in which the audience must evade laser beams and reach the end of the room to collect a pack of Bingo! Cheese NachosFlavour, Namkeen. Bingo! will also set up a neon themed photobooth where GIFs will be created of the attendees, a chill zone where a Cheese Nachos Favour, NamkeenDIY counter will facilitatecustomisednamkeendishes using Bingo! Cheese NachosFlavour.  An AR &VR game arena will also be set up where one must scan around and tap at as many Cheese Nachos Flavour packs as possible within a set amount of time to win.

The tickets to the event are available on www.bookmyshow.comand the live stream of the tournaments can be viewed on the below mentioned links from 4th to 6th Nov 10:00 am onwards.


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