'The Hindu Business Line' dons a new look

The India Growth Story and the story of The Hindu Business Line are inextricably linked. India's reform journey is twenty years old. So is The Hindu Business Line. This is no coincidence. Launched on the back of the momentous changes unleashed by the liberalisation of the Indian economy, Business Line was specifically created to be the voice of the new players in this new economy.

Over the past 20 years, the landscape of the economy has changed dramatically. A new breed of entrepreneurs – and a new class of enterprises – have propelled India to the top table in world economy.   From information technology to aerospace, automobiles to aviation, telelecommunications to new age banking and financial services, Indian businesses today compete with the world's best – and win. Powered by talented, educated workforce, this has transformed not just the contours of the economy, but the landscapes of our lives. India's aspirational middle class has helped create new markets for products and services undreamt of two decades ago.

Business Line has been capturing, recording and analysing these changes. But change is not a spectator sport. To truly capture the spirit of this change, the media also needs to change, to capture the new dimensions of the society it serves, and to cater to the new needs of the new reader.

That is the philosophy behind the new look of Business Line. As Mukund Padmanabhan, Editor, Business Line points out: “It is not just a redesign.  The changes reflect the changes in the economy. The idea is to synchronise the design with the content, in a contemporary and easy-to-access format.”

Conceptualised by globally renowned designer Aurobind Patel, a former design consultant with the Daily Telegraph and The Times of London and the former design director of The Economist, the new design reflects Patel's contemporary yet classical approach. “I would call it rejuvenation,” says Patel. “The idea was to ensure the design reflected the editorial changes in the paper and rejuvenate it in a contemporary style.”

The new content embodies this change in the refreshed Business Line. These include Portfolio, the new avatar of Business Line's highly respected and popular investor section, BL Ink, an all-new weekend magazine, a comprehensively reformatted data section which not just captures raw data from the markets, but offers insights and analysis, a new opinion section and even a unique, two-way crossword!

Of course, some things won't change. As a publication of The Hindu Group, Business Line is firmly committed to the Group's core values of truth and honesty in journalism. We have never wavered from our mission of providing credible, accurate and unbiased reporting. Amidst the change, this commitment will remain constant.