The Painterly Dream; Tarun Tahiliani unveils campaign for Couture Collection

Couturier Tarun Tahiliani who boasts of a 2+ decade long legacy in the industry, is pleased to announce the launch of his 2022 couture campaign shoot of the ‘The Painterly Dream’ collection, that the designer unveiled last week at the 15^th edition of the FDCI India Couture Week. Paying tribute to the incredible legacy of our Indian craft heritage, this collection essays traditions in Tarun’s inimitable India Modern style.  

Shot on location and in collaboration with the stunning Raffles Udaipur, the campaign features 4 female and 2 male models, who are all dressed in the collection that is targeted at Global Indians who care for the comfort, fit, motion and ease of the garments; this collection is Tarun’s expression of creating something that’s timeless in sensibility, global in appeal, and rooted in craft. The collection, dipped in hues of pastels, is a coming together and complex earthy tones of age-old patterns coupled with an artistic vision of the designer to form modern silhouettes.  

Udaipur is synonymous to romantic wedding destinations. Raffles Udaipur, nestled in a cocoon of the enchanting Udai Sagar lake and Aravali range, it personifies picture perfect celebrations. A mystical oasis spread across a 21-acres private island; Raffles Udaipur offers magnificent views from all 101 rooms & suites with plunge pools. With celebratory venues spread across 40,000 sq.ft. complemented by unparalleled gastronomy and legendary hospitality, the hotel is a sanctuary of beauty for grand celebrations and close-knit nuptials alike. Located at a comfortable 20-minute distance from the airport, this majestic estate provides the ideal setting to etch memories that last a life time, establishing itself as the ultimate location for this campaign catering to the global Indian.   

Besides Tarun himself, who was leading the creative direction for the shoot, the creative team for the campaign shoot comprised photographer – Hormis Antony Tharakan, videographer – Neeraj Hinduja (who has also created on a larger scale fashion concept film for the brand), and fashion stylist – Harshad Gadhvi. 

From playful multicoloured lehengas, to long jackets over lehengas, and red sindoori sarees to well-tailored men’s wear with the traditional magic of drapes, this collection speaks the vocabulary of the studio’s artistry in a technical triumph of fit and finesse. The seamless magic of the finest embroidery techniques such as the chikankari, pichwai, kashida form the strong craft pillars for this collection. The constellation drapes and the tailored zardozi reminisce the confluence of east and west!  

Traditional silhouettes such as lehengas, achkans, jackets over lehengas, sarees, shararas infused with age old craft techniques and coupled with the latest technology and the highest standards of fit and style, perfectly captures Tarun Tahiliani's timeless ‘India Modern’ aesthetic, in an evolved avatar of here and now.