The Park on Holiday Beach, renamed as 'The Park Calangute Goa'

The Park Hotels, pioneers of luxury boutique hotels concept in India announces the rename of its Goa property originally known ‘The Park on Holiday Beach’.  The property will now be known as The Park Calangute Goa

The new name has a greater recall with the brand identity of The Park hotels and is a part of the recent brand revitalization exercise. The Park hotels will continue its efforts to introduce a refreshed brand experience and offer its customers unique experiences that are rooted in the brand promise of “Anything But Ordinary”. The Park Hotels remains true to its mission of keeping the Indian accommodation, restaurant and entertainment scene contemporary, innovative, stylish and exciting.

Speaking about the name change of the Goa property, Mr Saurabh Khanna Director Operations at The Park Calangute Goa said, “Within a short span, The Park hotel in Goa has become very popular among national and international tourists. The new name change has been introduced in an effort to further strengthen the brand recall. Proximity to the hip Calangute beach offers guests an exclusive slice of the local culture and landscape. The Park Calangute Goa will continue to deliver The Park’s brand of chic design, thrilling nightlife, luxury spas, and innovative gastronomy to the beach paradise of Goa”.

The Park Calangute Beach is a beachfront gem in the heart of the buzzing Calangute strip in North Goa. This 30 room hotel is conceptualized around Goa’s famous music scene as well as celebrates a divine location while enveloping guests in Goan ‘susegad’ – a more tranquil and relaxed approach towards life that is said to have existed historically in Goa.  The outdoor space is dominated by the white mosaic deck which accentuates the light purple pool. At the end of the pool deck right on the beach is an all day dining restaurant/bar - LOVE, with a show kitchen, all in white. Above the restaurant is an open sky bar - PEACE, where a LED lit bar illuminates the night with a soft glow. A white contemporary hotel right on the beach, The Park CalanguteBeach is a Mecca for creative people in India and across the globe.

The Park Hotels, pioneers of luxury boutique hotels concept in India, launched the Park and Calangute Goa in December 2011. The Park Calangute Goa was also listed in the prestigious Condé Nast Traveller U.K.’s HOT LIST 2012 of 60 Best New Hotels in the world.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment