The season 9 of "MTV Hero Roadies' with its new theme "Everything or Nothing'
Raghu Ram, the producer of "MTV Hero Roadies 9 ' Everything or Nothing' further added, "This season is aimed at youngsters who get an adrenaline rush out of a high risk, high gain or high loss life. There are no in-betweens. In true Roadies style, we will go on a journey of exploration from India to the U.S.A and back, but we aim to kick the excitement up a few notches. Definitely not for the fain-hearted this time"
On the return of "MTV Hero Roadies ' 9', Aditya Swamy, Channel Head ' MTV India, said "This time Roadies is going to the land of the Cowboys, The United States of America! It is going to be bigger and deadlier. MTV Roadies created an instant craze in its first season itself (2003) and today boasts of the largest cult following for a television show. Our theme this Season is "Everything or Nothing', which simply means you either win or lose and there are no two ways about it!"
Anil Dua, Sr. Vice President (Marketing & Sales), Hero MotoCorp Ltd., said "MTV Hero Roadies-9 is getting set to vroom at a time when our campaign 'Hum Mein Hai Hero' is being hummed by people across the country. I am sure the catchy tune and the inspirational song will help motivate the contestants of the new season of this cult programme as they battle it out on our bikes in some of the toughest terrains in the United States. We wish all the contestants of the MTV Hero Roadies-9 all the very best. Ride safe and have fun."
He further added "Hero MotoCorp has just begun a Brand New journey which will soon make it possible to spread its footprint in international markets. Also, we will soon be launching a couple of all-new motorcycles for customers in India. These are indeed exciting times for bike lovers."
So all you daring go getters who can withstand the grueling, head to your nearest venue for the auditions and you never know you might be the lucky one to be a part of "MTV Hero Roadies 9 ' Everything or Nothing'!!!
Roadie fanatics can also join the "MTV Hero Roadies 9 ' Everything or Nothing' bike rally and ride with Rannvijay, Raghu, Rajiv in Delhi and Chandigarh, the evening before the audition day. To take part bikers and pillions can register on facebook.com/mtvroadies to get shortlisted for the rally.
"MTV Hero Roadies 9 ' Everything or Nothing' is presented by Hero Moto Corp, and is powered by Idea. Associate Sponsors are Mountain dew, Lava mobiles, Spraymint, Ceat, Steelbird, Denver. Cafe partner is CCD, Radio Partners are Radio Mirchi in Pune, Kolkata, Delhi and Hyderabad and Big FM in Chandigarh, and Multiplex Partners are Inox in Pune and Kolkata and PVR Cinemas in Delhi, Chandigarh and Hyderabad.
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