The Small Big Idea bags the social media mandate for Zing
As per the mandate, the agency will be involved in rendering a newfangled look to Zing’s social media. Furthermore, it’ll be looking after the creation of social media strategies, delivering relatable content for the audience and creating a strong digital community. The agency will be focusing on curating content for the shows “Aye Zindagi” and “Pyaar Tune Kya Kiya”.
Harikrishnan Pillai, Co-founder of TheSmallBigIdea, on the win, said, “Youth channels & anything digital is music to a marketer’s ear. It’s an interesting challenge as one tries to keep the audience engaged on both the screens. We are excited as we will now work closely with the team at ZING to create equally engaging content socially as they do on TV.”