The social media challenge that’s making thousands of Indians DM Swiggy

Challenging foodies on Instagram, Swiggy, India’s largest food delivery platform has taken interactive campaigning to an all new level! The brand launched a fun-engaging consumer campaign #SwiggyVoiceofHunger, where foodies were urged to recreate the shape of their favorite food using the voice note feature on Instagram!

The campaign consists of 5 challenges – consumers are expected to recreate the shape of a Kebab Skewer, Nacho, Shawarma, Pancakes and more using the voice note feature on Instagram. Whoever completes all 5 challenges stands a chance to win a year’s worth of food vouchers from Swiggy. This is apart from daily prizes for each challenge (LINK).

Commenting on the success of the campaign, Ashish Lingamneni, AVP Marketing, Swiggy said “Contests are a fun way to engage with and understand the pulse of consumers. The unique nature of this campaign has resonated exceedingly well with foodies across the country, with food lovers voicing their hunger literally at an average of 50+ DMs per minute! We are absolutely delighted to see the #SwiggyVoiceofHunger campaign dominate the consumers’ mindspace. The success of this campaign pushes us to serve our discerning consumers more engaging and delightful content”.  

Three challenges down and two more to go, Swiggy has received a whopping 60,000+ voice notes for its challenges on Kebab Skewer , Nachos and Shawarma. Social Media influencers Rohan Joshi, Kanan Gill, Barkha Singh, Ashish Chanchalani, Niharicka Singh, Srishti Dixit and many more were seen passionately voicing their hunger by recreating voice notes. Brands like Airtel have also joined the fun banter creating their own versions of Nachos.

With Instagram seeing a new trending challenge every week, #SwiggyVoiceOfHunger has managed to leave an indelible mark on users. With two more challenges coming up this week, don’t be surprised to overhear more voices of hunger around you and on Instagram.

Talk about ‘break’ through creativity!


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