The Tribe Concepts, India’s first plant-based hair and skincare brand

Founded in 2019, The Tribe Concepts, India’s first plant-based hair and skincare brand, has become synonymous to the time-tested beliefs of Ayurveda. A brain child of Amritha Gaddam, Founder and CEO of The Tribe Concepts, the brand is passionate about inspiring people to make conscious decisions and experience the benefits of Ayurvedic, natural and organic skin and hair care products. “We want to encourage environment friendly consumer habits and through our daily use products we play a role in helping them make small yet smart changes, as ultimately this is what really adds up and makes a world of difference not just to ourselves but also to our planet.” comments Amritha on the vision of the brand.

The product range includes daily face brightening cleansers, exotic glow masks, acne spot correctors to extra virgin coconut oil, ubtan body cleansers and collagen boosting kits. For hair specifically there are daily hair cleansers, 90 day miracle oil, anti-dandruff hair masks, hair grow kits and root strengthening conditioner and mask. The entire product line is in either powder form that makes it not only free of emulsifiers or thickeners or in the form of cold pressed oils which ensure chemical free formulas that are potent and nutrient dense The products are also vegan-friendly and in line with our commitment to creating a sustainable range, the brand also has a range of zero waste tools like neem comb and bamboo toothbrushes. The brand also ensures to give back to mother nature with plastic-free packaging, zero chemical usage & ethical manufacturing and sourcing practices.

The product range has also been vouched for and is an essential for various celebrities and influencers like Samantha Prabhu, Kirti Kulhari, Sameera Reddy and Raashii Khanna who are themselves ardent advocates of organic and sustainable products.

“One of our key unique propositions is that when we say our 100% natural and organic we stick to it. We don’t tamper with our natural powders and cold pressed oils with preservatives in order to give them a more pleasing fragrance or a texture which has become the accepted norm. We try to simplify our products to a point but the potency of our ingredients is very important for us because ultimately that is what will drive results.

Another very important thing that I would like to highlight here is how we are constantly tapped into what our consumers are saying. For example kumkumadi thailam originally is made up of ghee or cow’s milk but today our consumers want products that are vegan and free of any dairy as it triggers skin issues - so we went ahead and made a kumkumadi thailam that is dairy free.

All our products have been ideated, curated, designed and packaged keeping in mind today’s consumers and their preferences. Another interesting point in which I take immense pride is that we are in the heartland of Ayurveda and Indian ingredients. Our forests, river beds are full of ingredients that have been known to come to our rescue for centuries.Our idea as a brand is to aggressively work towards pushing not so famous but high performing Indian ingredients to the world.” adds Amritha proudly.

The next big focus going ahead for the brand is to launch – The Tribe Veda which will be all about natural alternatives for health that will help nourish from within. To begin with the product line will have a range of health mixes and herbal teas and will be made available across all online and offline channels.