This Friendship's day, SBI Life launches Dosti Ki Jhappi

This Friendship Day, SBI Life Insurance takes a fresh approach by emphasizing unity among competitor brands and promoting financial freedom for consumers. Departing from traditional brand messaging, the company fostered a deeper connection by highlighting their commitment to helping individuals achieve financial freedom by protecting themselves & their families with life insurance, thus forging a meaningful bond based on shared values and aspirations.

 The initiative featured a heart-warming song that creatively weaved together taglines from peers, symbolizing unity and collaboration among industry players working towards securing the nation financial security for one and all. It conveyed a powerful message of camaraderie, underscoring the true spirit of Friendship Day and emphasizing the need for staying protected.

 In addition to this activity, SBI Life invited Instagram users to participate in creating the ‘Longest Friendship Band.’ Users were encouraged to submit a two-word description of their friend which was then incorporated into the friendship band. This interactive initiative highlighted the everlasting bond between the brand and their consumers, further reinforcing the spirit of friendship. SBI Life also extended an invitation to their peers, acknowledging the camaraderie shared in working towards boosting the nation's financial security.