This Pujo: Kolkata Tram goes Glam

As the whiff of festivity gets thicker in the air, brands are out to get much more in-your-face. Durga Pujo epitomizes the City of Joy and presents an unmatched opportunity for Marketers to engage with their consumers during the month long festive-spend season. True to this, fbb, India’s fashion hub from Future Group chose to introduce the world’s first ‘Glam-Tram’, a fashion-on-wheels which transforms the good old tram into a fashion store on wheels, as a festive surprise…

Painted in fbb colours and the identity well displayed with logos and images the tram shouts out loud at the latest Durga Pujo collection launched for Kolkata. People can experience the splendid fashion on wheels by hopping on to the World’s First ‘Glam-Tram’ that will run through Kolkata for the span of a month or beyond and shop the Pujo collection. The ‘Glam-Tram’ was unveiled at Nonapukur tram depot at Mallick Bazaar, Kolkata.

In association with Signpost India, the OOH Partner for the new-age brand planned to tap men and women audience- Working and Homemakers both, by displaying its special range. Head of Marketing East, Future Group, Raj Banerjee, the brain behind the concept was delighted to see the birth of what was an idea over a cup of coffee, said “With a sense of pride, brand fbb creates history by making a Glam-Tram, go round the city, telling people to come and experience India’s first fashion hub on wheels. I quietly feel humbled and blessed that we have made the impossible possible. I can only say that, to have been able to fructify the concept and put them on wheels today has been the first step to success when a tram moves on the tracks of Kolkata. The real success will come when Kolkata will cheer and post thousands of selfies on various social platforms while shopping in the tram, making it one of the most happening spots of the city. Knowing the kind of steep task in hand to create such an iconic property, we were happy to have Signpost India as our partner and kudos to their team to have done such a wonderful job.”

Zonal CEO East, Manish Agarwal, added “Every year at fbb we try to do something different during the Pujo. This year again when we were coming up with the new collection, we decided to do something different, when we thought of the tram. Nothing is more historic in this city as the tram, so fitting that for an occasion like Durga Pujo, we transformed the tram into a fashion destination. Facing all odds, finally the collection and the tram both are here. This is the first time any company has done something like this, I’m sure the people of Kolkata will also enjoy it”.

First time in the OOH advertising industry anywhere in the world a Tram gets a Fashion Makeover. Signpost India feels proud to have created this visual delight in association with fbb and looks forward to many more in the future shared Dipankar Chatterjee, Managing Partner, Signpost India. While the excitement is finding newer limits amongst Kolkata denizens, the twitter contest of “Spot the World’s First Glam-Tram and make your Pujo wardrobe stylish” has by now attracted 15 Lac views and shares. Raising the bar for Branding and Innovation and setting a new industry benchmark.


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