This Valentine's Day brands are getting creative, just for you
As Valentine's Day approaches, brands are pulling out all the stops with their heartwarming campaigns. From chocolates to diamonds, they're aiming straight for our hearts (and wallets) with their clever marketing tactics. So, whether you're single or taken, let's raise a toast to the brands spreading the Valentine's Day cheer – because who needs Cupid when you've got marketing magic?
Ferrero India Private Limited, part of Ferrero Group marked this Valentine's Day, with the two digital campaign films featuring Sara Ali Khan and Hrithik Roshan.
Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, said: “Valentine's Day celebrates the cherished moments spent with our loved ones and paves the way for more such memories. Our campaign films with Hrithik Roshan and Sara Ali Khan, embodies the spirit of love by gifting and sharing Ferrero Rocher and Ferrero Rocher Moments to special people in their lives, making them the definitive gifting choice. Ferrero Rocher and Moments are synonymous with these beautiful occasions, adding to the excitement of making joyous memories that last forever.”
Breaking societal taboos, sexual wellness brand MyMuse has taken on love’s biggest ambassador, Cupid, with its campaign, ‘Modern Love Needs Modern Solutions’. The brand created a Cupid profile and launched a #cancelcupid campaign on LinkedIn, leveraging its employees as brand ambassadors.
Anushka Gupta, Co-founder MyMuse, said: “From day 0 as a brand we've believed that love is multi-faceted. We get that love is nuanced, and people love in varied ways. And that is exactly what we wanted our campaign to amplify. Cupid to us, is ‘society’ - that one person in everyone’s life who gossips about your last breakup and judges your relationship choices, offering unsolicited, cookie-cutter advice. With these four films, we wanted to go all out and say that whether you choose to be single or celebrate your 25th anniversary on a cruise, opt for those one-night stands or a long-term relationship - You Do You. Either way, we’ve got you.”
About SOCIAL’s initiatives for this VDay, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment and Hospitality Pvt Ltd, stated: “This Valentine's Day, SOCIAL is revamping the way we celebrate love with our #LoveAll campaign. A key part of our campaign is a special table for all kinds of pairs – friends, family, or coworkers. In all our outlets, guests will find cards with fun questions at each table, designed to bring laughter and strengthen connections. Additionally, we'll be hosting various activities such as Cupcake Affair, Movie Night, Dating Mixers, and Salsa Nights – ensuring there's something delightful for everyone this festive season.”
“To deepen our guest experience, we have also introduced the "7 Stages of Love" menu, available till the 22nd February across all SOCIAL outlets in India. These thoughtfully curated specials showcase the journey of love (Dilkashi, Uns, Ishq, Akidat, Ibaadat, Junoon and Maut) and is our effort to nurture the diverse relationships that our guests hold near and dear.”
Cadbury Silk, premium chocolate from Mondelez India, recently introduced an innovative and interactive experience that allows couples to weave their significant moments of love into a heartwarming tale of love and affection, with cutting-edge generative AI technology. Cadbury Silk has joined forces with filmmaker Zoya Akhtar who brings in her expertise to help couples craft their cherished moments into beautiful memoirs.
Cadbury 5 Star has unveiled a 'time travel vessel' where 3 volunteers will skip 24 hours of Valentine's Day by crossing the International Date Line. This quirky stunt, streamed live, embodies 5 Star's bold and playful spirit, appealing to those fatigued by Valentine's Day hype. While undeniably attention-grabbing, it prompts questions about its sincerity versus pure publicity. Nonetheless, Cadbury 5 Star's time vessel campaign ensures they won't fade into the holiday marketing crowd, leaving an unforgettable mark this Valentine's Day.
Swiggy's latest collaboration with Talented presents a heartwarming tale of rekindled love between two empty nesters, diverging from last year's viral "Wrong Address" meet-cute. This time, the focus is on the enduring bond of mature love, reminding viewers that love can stand the test of time. The emotional appeal of the film is undeniable, evoking tears and resonating with audiences through its familiar UI backdrop and gentle portrayal of lasting relationships. Swiggy skillfully taps into the growing desire for genuine connection and nostalgia, offering a refreshing alternative to superficial depictions of love in marketing.
AJIO's #VdayNahiMeDay campaign encourages singles and "situationshippers" to celebrate themselves instead of Valentine's Day. The campaign introduces Dr. Drip, a fictional therapist prescribing personalized "drip treatments" (trendy clothes and accessories) to cure the "lack of affection" and promote self-love. This playful approach normalizes being single or unattached and resonates with the growing desire for self-care and individuality among young adults. However, the campaign's effectiveness hinges on individual interpretation, leaving us to ponder whether GenZ will embrace it.
Greg Moran, Co- Founder & CEO, Zoomcar, talked about Zoomcar’s initiatives: “This Valentine’s Day we wanted to offer our customers an elevated experience beyond cars. We launched a ZoomChariot on the Zoomcar app, where we got a e-victoria buggy which is the epitome of romantic travel at one of the most iconic & enchanting streets of Mumbai, Nariman Point. So this year, whether or not you have a car, with Zoomcar you can always drive one like you own it and indulge yourself in luxury by booking high end cars on special occasions like Valentines Day, and also go another level up by riding in style in a ZoomChariot.”
Ola Mobility brings a special experience for couples with Ola Valentrip this Valentine’s Day. Ola will offer luxury car rides for selected customers via a limited offer that is live on Ola’s app and social media channels. The lucky winners will be shortlisted based on their response to "Briefly tell us how Ola has been a part of your love story!” The initiative has generated widespread enthusiasm and Ola has already been swamped with entries from all over India
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