Thought Leadership Series: Ajay Kakar to offer a glimpse into the marketer’s mind

Thought leadership is, put simply, a way to build transparency and credibility with your audience as a resource and expertise in your chosen topic or industry. In a world massively disrupted by the global pandemic, thought leaders are whom the industry is looking up to, to provide some direction in charting out the road ahead. These unprecedented times have required a lot of reworking of strategies, some out-of-the-box thinking and a huge dose of innovation.

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Adgully, in its latest endeavour – THOUGHT LEADERSHIP SERIES – plans to bring some of the well-known thinkers, strategists and business honchos, who have been trailblazing in their respective fields and whom the world listens to.

In the first episode of the Thought Leadership Series, Ambi Parameswaran, Brand Strategist, Brand-Building.com, gave us a glimpse into the mind of a thought leader. Ambi also delved into his rich experience and knowledge to talk about several brands that paved their way to trailblazing successes. R. Sridhar, Innovation & Leadership Coach, Partner IDEAS RS, brilliantly steered the conversation as host of the Thought Leadership Series. 

In the second edition of the Series will see R. Sridhar in conversation with, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital. Along with providing strategic direction and leadership for marketing at Aditya Birla Capital and its subsidiaries, Kakar has also been a prolific speaker at several industry forums. He has been invited to partner many industry bodies in an advisory and office bearer capacity; like the Association of Mutual Funds in India (AMFI), Securities and Exchange Board of India (SEBI), Public Relations Consultants Association of India (PRCAI) and The Advertising Club of India.

(Edited and additional inputs by Shanta Saikia.)