TIMES NOW continues to consolidate its leadership!

2012 was, for the 5th consecutive year, of TIMES NOW being in the numero uno position and continues to consolidate its leadership & grow the category. With the advent of DAS, while the tables may have turned for other channels, TIMES NOW’s undisputed leadership remains unaffected. With 5 years of creating India’s contemporary news history, TIMES NOW has been instrumental in shaping the perspective of the Nation.

THE NEWSHOUR has been the only show in the English news genre that attracts appointment viewing. Backed by an extremely loyal viewer base THE NEWSHOUR is virtually the Nation’s voice, asking the most pertinent question, daily, giving a perspective to the viewers thereby defining their news viewing experience. Garnering viewership shares that are unheard of, THE NEWHOUR defines prime time viewership in the English news genre.

With such a superlative performance, it sets the tone for an increase in its pricing and hence, TIMES NOW has hiked advertising rates by 30% across all time bands and also raised rates for THE NEWSHOUR by 50%, with immediate effect.

Avinash Kaul, CEO of ET NOW, TIMES NOW and zoOm said, “TIMES NOW has had a high base of loyal viewers through its focus on hard-hitting and incisive news analysis. We continue to reign supreme in the English news genre for the 5th consecutive year and look forward to setting higher benchmarks for ourselves and for the industry. With our ever-increasing viewership share we are positive that TIMES NOW will always be the primary choice for the advertisers.”