Times Now emerges No 1 in digital video views

Times Now reigns supreme on Digital by emerging as India’s most-watched English News channel on digital platforms. With extensive and in-depth news reportage on key global and national events, Times Now clocked a staggering viewership of 116 million on YouTube and Facebook in October (Source: Crowdtangle and Vidooly), surpassing CNN-News18 (105 million), India Today (104 million), NDTV (82 million), and Republic TV (18 million). On the back of the fastest news, exclusive news breaks and prime-time shows like ‘India Upfront’ and ‘Newshour’, the channel registered a reach of over 1 billion on digital.

Times Now has been leading the digital space with innovative content formats that seamlessly adapt to the preferences of digitally savvy viewers. With a series of digital-first videos on every major news story of the day, Times Now garnered over 210 million views on its digital videos across Facebook, YouTube, Instagram and Timesnownews.com. On Facebook, the channel witnessed a high-decibel engagement, registering 2.35 million interactions, the highest in the cohort and a total reach of 125 million for the month of October on the platform. (Source: Facebook Data)

Rohit Chadda, President & COO – Digital Business, Times Network, commented, “We are overwhelmed with the viewers’ response as their preferred news destination on digital platforms. The growing reach and engagement on digital are a testament to the viewers’ trust in Times Now. Video has now become the preferred format of news consumption and will only grow further with the launch of 5G. We are committed to expanding our video coverage to cater to all cohorts of users consuming content online.”

With a focus on in-depth, well-researched content, coupled with coverage of big-ticket events, Times Now has been expanding its digital footprint globally, with over 50% of views on YouTube from international markets, including the US, Europe and APAC regions.