Times Now leads with innovation!

TIMES NOW, on 8th December, 2013, outranked the rivals with a mix of innovative tools used in result day programming.  TIMES NOW witnessed record number of TVTs and also on social media (twitter) with highest fan interactivity in terms of fan engagement. It surely has changed the way election coverage was done in India.

TIMES NOW led by Arnab Goswami along with best team of Psephologists and experts ensured that the viewer got the holistic view of the numbers and the formations. The election coverage on TIMES NOW surely redefined the way of election news broadcasting was done. It moved from pure play psephology to redefine psephological elements helping viewers understand how the voter is shaping up in the elections. TIMES NOW ably cracked the political code with its innovative tools like Spectrum, Heat Map, Firewall, Billboard, Clusters which ensured that audiences got into the details of numbers and trends that were coming out. Without doubt TIMES NOW created a new benchmark to get the best & innovative coverage of election for its audiences.

During the Election week TIMES NOW led with a record over 1 Million+ TVTs followed by CNN IBN with 799000, NDTV 24x7 with 528000, News X with 414000 & Headlines Today with 326000 TVTs (Source: TAM, Market: All India 1MN+, TG: CS Males 25yrs+ AB, Period, Week 50, Day Part: All days, 24 hours, Gross TVTs).

TIMES NOW led all through on the crucial State Elections Result Day, 8th December with 526000 TVTs, followed by CNN IBN with 344000, NDTV 24x7 with 254000 & Headlines Today with 112000 TVTs (Source: TAM, Market: All India 1MN+, TG: CS Males 25yrs+ AB, Period: 8th Dec, 2013, Day Part: All day, 24 hours, Gross TVTs). TIMES NOW comprehensively beat its competition on the result day by leading during the crucial vote counting hours with 301000 TVTs followed by CNN IBN with 178000, NDTV 24x7 with 169000 and others to follow (Source: TAM, Market: All India 1MN+, TG: CS Males 25yrs+ AB, Period: 8th Dec, Day Part: 07:00 to 16:00 hours, Gross TVTs).  TIMES NOW also led in the important prime time band on 8th Dec (Source: TAM, Market: All India 1MN+, TG: CS Males 25yrs+ AB, Period: 8th Dec, Day Part: 19:00 to 23:00 hours, Gross TVTs).

High interactivity on most tweets resulted into a massive surge in fan engagement on twitter. TIMES NOW’s hashtag #WhoWillFormGovt was tweeted 14,396 times, far more than the hashtags #AskRajdeep (of CNN IBN - tweeted 4,549 times) and NDTV 24x7’s #NDTVElex (mentioned in 4,351 tweets) put together. TIMES NOW’s exclusive video content on twitter garnered an astounding 29,916 views in just 1 day of 8th December.

On the other hand TIMES NOW’s flagship prime time news show THE NEWSHOUR has been creating waves with its consistent unmatched performance. Taking its domination to the next level, 90mins of THE NEWSHOUR have garnered higher viewership than 24 hours on any other English News channel.  (Source: TAM, Market: All India 1mn+; TG: CS Male AB 25+ years; Period: Week 42’ 2013 to Week 46’ 2013, Daypart: TIMES NOW - Weekdays 21:00 to 22:30 Hours & other English News Channels, Weekdays 24 hours, Gross TVTs – TIMES NOW – 851000, CNN IBN – 842000, NDTV 24x7 – 760000, Headlines Today – 676000)

With such performances, TIMES NOW continues to become an even more formidable force to reckon.