TIMES NOW ropes in Anupam Kher to host its new show 'Power of Shunya - Quest for Zero'

TIMES NOW in association with DuPont, announces the launch of the series‘Power of Shunya- Quest for Zero’. Slated to launch on August 10th, this path breaking show will be anchored by the much celebrated Padma Shri awardee Anupam Kher. The series will examine the critical challenges facing a growing India, and showcase the various companies, individuals who have done pioneering work to find practical science based solutions for the same.

In its journey across 16 episodes the Power of Shunya will explore among various disciplines sustainable science based solutions to core issues plaguing a growing economy like;A quest to feed a growing population with zero hungry mouths, a quest to build a new infrastructure with zero construction casualties, a quest to provide electricity to villages with a zero carbon footprint and a quest for zero nutrition deficiency while showcasing companies and everyday individuals who are in their own way striving to unlock the power of zero to deliver maximum growth at zero impact.

Speaking on the initiative Mr. Rajeev A Vaidya, President South Asia & ASEAN, DuPont stated “At DuPont India, we identify with this powerful idea; it is very close to DuPont’s philosophy that the way to make progress against a goal . . . a safer workplace, for example . . . is to embrace a commitment to zero workplace accidents.  The Power of Shunya expresses both that commitment and our ambitionsas a company to help find collaborative, science-powered solutions tailored to India’s unique challenges. We are delighted to be partnering with Times Now to showcase companies and individuals epitomizing the spirit of Indian Ingenuity that is already making a difference to the lives of millions of Indians every day and for generations into the future.”

Speaking on his association,Padma Shri Anupam Kher stated “I personally believe that Shunya is the most powerful number. I have constantly gone back to ground zero and reinvented myself. To innovate you have to constantly unlearn and infuse new energy and thinking. I am excited to be a part of this path breaking initiative as I believe that scientific solutions showcased in the show truly have the power to solve India’s problems”

Speaking on the launch of the series, Avinash Kaul, CEO- TIMES NOW, ET NOW & zoOm said “TIMES Television Network is proud to collaborate with DuPont on this quest .At Times Television Network we consistently strive to bring differentiated content to the viewers and The Power of Shunya series is a glowing example of it. The series isbacked with extensive research and high production standards and has been meticulously put together in a slick format giving it a very international appeal.”

Hemant Arora, Business Head – Branded Content Times NOW, ET NOW and zoOm added: The journey of making Project Shunya a reality has been simply fantastic.  DuPont and Ogilvy Entertainment teams brought unmatched passion to the table and that drove us to create something that would stand the test of any world class benchmark in terms of content as well as the desired impact.

Each episode will outline the key challenges through 3 unique case studies. The focus will be on devising sustainable solutions and will reiterate the problem that requires to be addressed, the power of SCIENCE and INNOVATION in addressing the challenge and the impact of theseinnovations on companies, individuals and Indian society.