TIMES NOW takes more charge & responsibility, as a leader- Gives more power to the Nation's Voice

TIMES NOW, India’s No. 1 English News Channel has always believed in taking a tough stand against issues that affects the nation. Raising the voice for ‘Positive Provocation’ and asking ‘The Right Questions’ that lead to action has always been the core of TIMES NOW’s philosophy. With the conviction to shape a better tomorrow, the New Year marked further strengthening of the core philosophy of the brand through a sharp-focused positioning – TIMES NOW: Action Begins Here. The channel now launches a series of hard-hitting, issue-based films to reiterate its repositioning.

TIMES NOW, has always brought forth some of nation’s biggest issues and the underlying truth behind it, with its incisive coverage and intense debates, will now give more power to the people of India by being a catalyst in raising their voices for a better tomorrow. It endeavours to reach out to people in the country to voice their issues ranging from corruption to women safety and from sanitation to many more, bringing it to the national forum seeking best possible solutions. This goes a long way to reinstate the belief that the time has come to take charge and as a leader, take responsibility to set the agenda for the nation’s growth.

MK Anand, CEO & Managing Director, Times Television Network said, “'Action Begins Here' truly articulates what TIMES NOW stands for, it explains what we are really doing. As india's leading News brand, we are well aware of the power our voice has in society. And we constructively use that power to give voice to issues that affect our nation and raise the right questions that lead to Action. Action that leads to concrete solutions, to change for a better India. The re-positioning will be reflected in the overall brand communication coupledwith intense & engaging content.”

Arnab Goswami, Editor-in-chief, TIMES NOW said, “TIMES NOW has been the popular choice for more than 7 years as the number 1 channel. We have changed news delivery from deadpan to passionate; from uninvolved to journalism that steps forward to fight for the citizen. Action Begins Here is a campaign that reflects this new age journalism, and showcases our fundamental strength of direct reporting to viewers across the globe.”

TIMES NOW has launched a 360º marketing plan that includes extensive Print, OOH, Cinema, Digital and Cross-Channel Promotions. The creatives are extremely insightful and thought provoking. This adds to TIMES NOW’s continuous leadership in the English news category as TAM viewership data defines the channel as No. 1 in all 52 weeks of 2014. And with that, TIMES NOW retains its Numero Uno position in 7 years in a row.