Times of India wins the ‘Green Brand of the Year’
The India Chapter of the International Advertising Association (IAA) hosted the 14th edition of its annual property, the Olive Crown Awards 2024, on 5th April at the ITC Grand Central, Parel, Mumbai. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.
The event was attended by senior marketing, media, and advertising professionals from across the country. The event was supported by The Hindu Group & ZEE News; Blue Star Ltd was the cooling partner; Radio City was the radio partner; while Vijay Sales, Rajasthan Patrika, ASUS and News18 were the associate partners for the event. Laqshya Media Group was the outdoor partner & Awardor the strategic partner.
An eminent jury comprising renowned professionals such as Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India), K.V. Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective), Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India), Tista Sen (Creative Brand Consultant) , Carlton D'Silva (Co-Founder, Musemakers & House of Awe) & Mukund Olety (Chief Creative Office, VML) shortlisted the winners through a rigorous process.
Avinash Pandey, President IAA India Chapter said "I believe these awards are not just unique but also very special. Unique because they are a symbol of intra-industry collaboration. Even though this is an IAA India Chapter property, it was launched 14 years ago at the GoaFest which is jointly run by the Advertising Club and the Advertising Agencies Association of India. Even now, it is associated with the Asian Federation of Advertising Associations, thereby being the only property with a real reach in both the Eastern and the Western parts of the world.
Special, because these awards symbolize the commitment of the Marcom industry to be not just guardians of their respective brands, but also guardians of Brand Earth.."
IAA Olive Crown Awards 2024 – Winners List
|
SNO |
Category |
Title of Entry / Caption |
Agency |
Advertiser |
|
1 |
Press - Consumer Products |
|
|
|
|
|
Gold |
#UnplasticIndia |
VML |
The Times of India |
|
|
Silver |
Plastic to Parks |
Ogilvy India |
ITC Limited |
|
2 |
Press - Corporate |
|
|
|
|
|
Gold |
#UnplasticIndia |
VML |
The Times of India |
|
|
Silver |
Broken Wing |
Rediffusion Brand Solutions Pvt Ltd |
Indian National Press Bombay Pvt Ltd (Free Press Journal) |
|
3 |
Press - Unreleased |
|
|
|
|
|
Gold |
Machines camouflage the real sounds. |
Ogilvy Mumbai |
WWF india |
|
|
Gold |
Killer Sport |
Network Advertising Private Ltd. |
PETA (People for the Ethical Treatment of Animals) |
|
|
Special Mention |
Plastic Saves Lives |
Underdog |
Reliance Industries Limited |
|
|
Special Mention |
Save forests. Save animals. |
Lemon and Spoon |
Nityanand Pharmacy |
|
|
Special Mention |
The Evidence |
VML |
NCF - India |
|
|
Special Mention |
Shift To Thrift |
Ogilvy Mumbai |
WWF india |
|
|
Special Mention |
Killer Fashion |
FCB Interface |
World Wildlife Fund: WWF |
|
|
Special Mention |
Furniture |
FCB Interface |
Mahindra Sustainability |
|
4 |
Digital |
|
|
|
|
|
Gold |
#UnplasticIndia |
VML |
The Times of India |
|
|
Gold |
Saving Our Stripes |
The Times Group |
The Times of India |
|
|
Gold |
Hum Do, Hamaare Do |
HyperCollective - A division of Nihilent |
HyperCollective - A division of Nihilent |
|
|
Silver |
Sustainable is Attainable / Embrace Mother Earth |
Rediffusion Brand Solutions |
Tata Power |
|
|
Silver |
Gas Burner |
RK Swamy Ltd |
Hindustan Petroleum Corporation Limited (HPCL) |
|
|
Silver |
Hong's Kitchen Soup-er Hero |
Between Consultancy |
Hong's Kitchen |
|
|
Silver |
Friendship Day Campaign 2024 |
Grey Advertising Bangladesh Ltd. |
Grameenphone Ltd. |
|
5 |
Events |
|
|
|
|
|
Silver |
#UnplasticIndia |
VML |
The Times of India |
|
|
Silver |
Eveready Light Idol |
Ogilvy India |
Eveready India |
|
6 |
TVC/Cinema – Corporate |
|
|
|
|
|
Silver |
Sustainable is Attainable |
Rediffusion Brand Solutions |
Tata Power |
|
7 |
TVC/Cinema – Unreleased |
|
|
|
|
|
Special Mention |
Gas Burner |
RK Swamy Ltd |
Hindustan Petroleum Corporation Limited (HPCL) |
|
8 |
Out Of Home |
|
|
|
|
|
Gold |
Hong's Kitchen Soup-er Hero |
Between Consultancy |
Hong's Kitchen |
|
|
Silver |
#UnplasticIndia |
VML |
The Times of India |
|
9 |
Print Production |
|
|
|
|
|
Gold |
One Page Calendar 2024 |
Ibisco Mediaworks Pvt Ltd |
Gokul Optics |
|
10 |
Young Green Art Director Of The Year |
|
|
|
|
|
Gold |
#UnplasticIndia |
Purnajyoti Kundu, VML |
The Times of India |
|
|
Silver |
Homeless Animals |
Prashanti Nagashree |
THG Publishing Private Limited |
|
11 |
Young Green Writer Of The Year |
|
|
|
|
|
Silver |
Multiple, Croma |
Soham Ghosh |
|
|
12 |
New Age Green Initiative |
|
|
|
|
|
Gold |
Purposeful Programming - Sustainability on Screen |
Greening Advertising Media & Entertainment (GAME) |
Sony Pictures Networks India |
|
|
Gold |
Zero Waste Initiatives at Gujarat Titans Home Stadium, Lollapalooza 2023 & Mahindra Blues Festival |
Skrap Waste Management Solutions |
Gujarat Titans, Lollapalooza India & Mahindra Blues Festival |
|
|
Silver |
Bharavaseya Hasiru |
Bharavase |
Bharavase |
|
|
Silver |
Birds of Freedom |
WorkshopQ |
Gems & Jewellery Export Promotion Council (GJEPC) |
|
13 |
Green Campaign Of The Year |
|
|
|
|
|
Gold |
#UnplasticIndia |
VML |
The Times of India |
|
14 |
Green NGO Of The Year |
|
|
|
|
|
Gold |
Agni Prithvi Jal |
Earth Brigade Foundation |
Earth Brigade Foundation |
|
|
Silver |
The Collective Dream |
Chirag Rural Development Foundation |
Chirag Rural Development Foundation |
|
15 |
Green Brand Of The Year |
|
|
|
|
|
Gold |
The Times of India |
|
|
|
16 |
Corporate Social Crusader Of The Year |
|
|
|
|
|
Gold |
Mathrubhumi SEED |
Mathrubhumi Printing and Publishing Co. Ltd |
Mathrubhumi Printing and Publishing Co. Ltd |
|
|
Gold |
#UnplasticIndia & Saving Our Stripes |
VML |
The Times of India |
|
|
Silver |
Ek Ped Ek Zindagi, Mitti Ke Ganesh, Sarthak Diwali and Vastradaan |
Dainik Bhaskar |
Dainik Bhaskar |
|
17 |
International Green Campaign of the Year |
|
|
|
|
|
Gold |
Green Solar Network |
Grey Advertising Bangladesh Limited |
Grameenphone Ltd. |
|
|
Silver |
Friendship Day Campaign 2024 |
Grey Advertising Bangladesh Limited |
Grameenphone Ltd. |
|
|
Silver |
Eco-Museum |
Act for Tomorrow |
NEPI Rockcastle |
|
18 |
Green Agency Of The Year |
VML |
|
|
|
19 |
Green Crusader of the Year |
Jadav Payeng |
|
|
|
20 |
Young Green Crusader of the Year |
Malhar Kalambe |
|
|
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