Timex Retail dons a new brand identity 'Tmex World'
Timex Group India, the authentic watch maker today announced a fresh retail initiative with the announcement of revamping and repositioning of their branded retail into a new brand identity TIMEX WORLD. The new name Timex World has a strong connect with the mother brand Timex that will help achieve a compelling repositioning in the watch industry. As a brand Timex believes in refreshing and reinventing itself for a constantly evolving market. The new name will not only serve to reposition and reinforce the brand as one of the prominent players in the watch industry but further enhance the retail imagery.
TIMEX believes that Innovation is the key and to be profitable there has to be continuous innovation. Timex is constantly endeavoring to give the consumer a wide aspirational range of brand and products. With the new Timex World we expect a strong brand recall value as the store will cater to all the needs and choices of every customer who is looking for the perfect watch. The concept of Timex World store will now be a landmark in the company’s retail expansion strategy and all existing and upcoming retail stores will be revamped and resurrected as a Timex World outlet. The refurbished stores will introduce its customers to an innovative and unique retail experience. The company plans to open 20 new stores in the fiscal year 2014.
The new stores have been conceptualized based on a new retail design planogram of international standards that will amplify the brand prominence and connect directly to the consumers. Every Timex World store will present an assortment of the various ranges and great premium interiors. The new display guidelines for the products in their designated brand counters will be done in the most aesthetic manner giving an international feel to any customer looking for a watch of their choice. There is newness in visual display and merchandise of these stores showcasing imagery of the newly launched brand Campaign ‘Wear it Well’ which is in line with the global positioning.
TIMEX World will offer a wide assortment of brands. In terms of price range the stores will stock mid-priced to premium international watch collections showcasing an array of brands like Timex, Helix, Versace, Salvatore Ferragamo, Tarun Tahiliani and many more. All the prominent international product families of the flagship brand Timex such as Expedition, Intelligent Quartz, Ironman and fashion will be showcased. This format of the new stores reflects larger, more sophisticated brand identity that will give competitive advantage to Timex and help increase its market visibility.
With their new stores Timex World, the authentic American watch brand Timex is clearly signaling their corporate intent to embrace the ongoing retail revolution. As a premier brand Timex believes in reinvigorating its product and readying it for future growth. The revamping has been done keeping in mind the aspirations, thoughts and needs of the new generation and to build a stronger connect with them. All Timex World stores will enjoy high visibility at premier retail zones such as high streets, malls or as pop up kiosks at strategic points of sale across the country. Each store will be spread over an area ranging from 400 to 900 sq feet and will display a huge range of around 700 to 1000 plus watches.
According to Vinit Kapahi, Head of Marketing, Timex Group, “Our objective in developing this new retail identity of our core stores is to give a name that resonates the brand’s characteristics. Our goal is to rule the wrist of the 25-34 years old specially urbanites specially women. We have lined up a series of innovative marketing initiatives to make ourselves relevant in an evolving environment, yet honoring our brand heritage.”
TIMEX WORLD that is going to be a premium one stop shop for all watch enthusiasts and buyers who gets to enjoy from a huge selection of quality products and array of international brands to choose from. Timex has strengthened its retail presence with over 95 stores across all main metros and cities in India.