Titan awards its OOH biz to Milestone Brandcom & Laqshya Media
Titan has consolidated its outdoor media business with two agencies – Milestone Brandcom, the out of home agency from Dentsu Aegis Network, and Laqshya Media.
Titan, Tata Group’s largest consumer company, decided to consolidate its outdoor account following a multi-agency pitch.
Commenting on the win, Nabendu Bhattacharyya, CEO and Managing Director, Milestone Brandcom, said, “We are extremely happy and excited to partner with the Titan Group. Titan is one of the heritage brands of this country and we are honoured that they have chosen us to uphold their prestige and prominence in the OOH space. Titan is very active in the OOH space and we are only going to leverage it even further.”
In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with the brand SKINN and, later that year, it ventured into the helmets category under its brand Fastrack. Also, Titan announced recently (during the last quarter of 2016) about launching a series of affordable Smartwatches under its brands like Sonata and Fastrack soon.