Titan commemorates ‘Father’s Day’ with a new film ‘Mere Papa’
Celebrating the spirit of fatherhood, Titan - India’s most loved watchmaker today launches a digital campaign ‘Mere Papa’, presenting a refreshing new take on the concept of Fatherhood. The digital film is an ode to all Father-figures.
The film tells the story of a child and his relationship with his father from a first person point of view. It captures the father taking care of the child - play with him, protect him and pamper him with gifts. He takes care of the child and works tirelessly to make him feel happy and safe. Towards the end, the film reveals that the story was told from a pet’s perspective and showcases the beautiful relationship between the father and the pet child.
Sharing his thoughts on this special Father’s Day campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said, “We wanted to widen the circle of fatherhood and celebrate all fathers who always put their child’s happiness ahead of their own and always make sure their loved ones feel happy and protected. This film celebrates the bond between a father and a child and expands the concept beyond the traditional definitions of human relationships.”
Speaking about the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy said, “Parenthood is a feeling that we feel towards our kids but sometimes it extends to our work or anyone we care about. A quirky yet relevant film with a very fresh perspective is the hallmark of Titan.”