TLC becomes a clear leader in Lifestyle Genre with 24% upswing in ratings

TLC, leading lifestyle channel from Discovery Communications India, soared to the top of Lifestyle genre with a 24% increase in ratings according to the latest BARC data*. TLC secured 8640 impressions ‘000 in week 11 as compared to 6972 impressions ‘000 in Week 10. The upsurge in ratings is supported by a 23% increase in average time spent delivering a TSV of 11:33 minutes (for week 11) as compared to 9:24 minutes (week 10) * .

The lifestyle channel has recently ramped up its programing line-up in India introducing many food based TLC franchises including ‘Bakery Boss’, ‘Fabulous Cakes’, ‘Cake Boss’ & ‘Zumbos Just Desserts’ and Fashion series such as ‘Say Yes to Dress’ and ‘Bride By Design’. TLC has also launched Mini Me, a 10-part series travelogue chronicling an unconventional journey of TV host Mini Mathur and her daughter across 6 countries in Europe.

Commenting on the development, Zulfia Waris, Vice President – Digital & Premium Networks, Discovery Communications India, said, “Our strategy of offering the best of food and fashion led content suited for Indian audiences is delivering results. We will remain focused in our endeavor to further extend this lead over competition with a mix of best of international as well as ground-up India programming.”

*Source: BARC Ratings, 2+ India Urban + Rural

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