To excite audience, Parle Hide & Seek rolls out crowdsourced digital film

Since everyone is homebound due to the current lockdown situation, Parle’s Hide & Seek gave an opportunity to Gen Z to share a glimpse of their day and created a crowdsourced digital film titled '#ADayInTheLife in the Hide & Seek squad. The fun and quirky digital film, shared on Hide and Seek’s social media channels shows youngsters passing their time by indulging in various activities ranging from dance, music, helping in house chores and even binge watching. 

Hide & Seek ran a contest across its social media handles on Facebook and Instagram from 11th-18th April, 2020. As part of the contest, youngsters were asked to share the little moments of their day in the lockdown. The contest received an overwhelming response of more than 100 entries in a week's span. This innovative approach adopted by the company, essentially targeted youngsters is a first-of-its-kind initiative by a brand during this lockdown.

Since its launch in 1996 as India’s first chocolate chip cookie, Hide & Seek from Parle’s Platina range has always connected with the youngsters and has used this consistently in its brand communication over the past 23 years. The brand is actively engaging with its consumers on social media channels and is changing their way of communication to connect with the consumers.