Tonic Co creates CG imagery for the newly launched Ather 450 Apex

Tonic Co, a leading innovator in the realm of CGI, has today unveiled their latest work for Ather Energy, India’s pioneering electric scooter manufacturer.

Tonic Co collaborated with Ather for the launch of the 450 Apex, a special edition scooter launched to commemorate 10 years of the company. This project showcased Tonic’s expertise in creating hyper-realistic visuals of the 450 Apex scooters, which Ather calls the pinnacle of performance as it pushes the envelope on design across all scooters in the country.

For Ather 450 Apex, Tonic Co created stills & animations for their website. Starting from teaser to reveal. Not only did they create stunning visuals of a beautifully curated bike but also made animations that talked about the newly launched ‘Warp+’ Mode and ‘Magic Twist’ .

On the work, Ashay Kshirsagar, Founder & Creative Technologist, Tonic Co, said, "Working on the CGI for the Ather 450 Apex Anniversary Edition has been a truly exhilarating experience for our team. We are proud to have played a role in bringing this milestone product to life visually. The level of detail and realism in our CGI reflects our dedication to pushing the boundaries of what is possible in the world of computer-generated imagery."

See the work here: https://tonic.co/projects/ather450apex