TouchMagix touches over 6mn lives across the Globe

Creating a full scale digital playground in the middle of a mall, or having a history wall where information is displayed just by pointing at a specific year on the wall may have seemed like scenes from the movie Minority Report a few years back. TouchMagix Media a prominent motion and gesture based company in India has made these experiences a reality for leading brands to engage with their audience.  This cutting edge technology has touched more than 6 million lives across the globe and is known for creating surreal experiences for brands and consumers alike.

Over the years, TouchMagix has launched motion and gesture based products with an aim of facilitating brands to become a memorable part of a consumer’s life. The products enable consumers to interact with large format digital devices using touch screens and gesture enabled surfaces (floor and wall). Speaking on the crossing of this milestone, Anup Tapadia, Founder, TouchMagix Media, exclaimed, “As a technology enthusiast, I always envisioned to make a truly global Indian product, and TouchMagix Media is a step in that direction. I am delighted that apart from being among the prominent players in this sector across the globe, we are the only Indian company that has made it possible to make any surface (floor and wall) into an interactive medium. For our team, it is a great feeling to see consumers interact and engage with the technology. We look forward to working with our partners on ground in using our motion and gesture products to challenge the possibilities of engagement.”

Over the years, the company has created an approach to significantly reduce the investment of brands in delivering such innovative experiences to its customers across multiple locations. The six million engagements are accounted by more than four and half million engagements coming from permanent installations at airports, leading malls and high other high footfall places across India. While there are misconceptions of the scalability and usage of motion and gesture technology of brands, a remote monitoring of the experience has enabled TouchMagix to seamlessly deliver engaging brand experiences across multiple locations simultaneously. Over the past couple years, the adoption of using motion and gesture initiatives in the brand strategy has significantly picked up. The company has delivered more than 700 installations for brands such as Intel, Google, Castrol, Nike, Vodafone, Reebok, Unilever, McDonalds, Nokia, Bacardi along with others to use motion and gesture technology to create extraordinary and remarkable brand engagements for their audiences.