Toyota Kirloskar Motor educates 2 lakh students on traffic safety

Toyota Kirloskar Motor has conducted the Toyota Safety Education Programme (TSEP), a traffic safety initiative, at the Delhi Police Public School, 4, Safdar Jung Enclave, New Delhi. TSEP is an interactive learning programme on road safety, designed especially for school children in the age group of 6-12 years.

TSEP was launched as a pilot project in 2007 in Bangalore followed by its launch, in 2008, across metro cities namely Delhi, Mumbai, Kolkata and Chennai. In Delhi, the programme was launched by the Honorable Chief Minister of Delhi,Mrs. Sheila Dikshit , in the presence of the Joint Commissioner of Police-Traffic, Delhi, Mr. S.N Shrivastava and Managing Director of Toyota Kirloskar Motor, Mr. Hiroshi Nakagawa.

Since then Toyota has conducted this programme in 28 schools in Delhi, in addition to 117 schools in Mumbai, Kolkata, Chennai and Bangalore respectively. The programme has reached out to over 2,30,000 school children in these cities in the past 3 years and will gradually extend to other cities across India in the coming years.

The programme was initiated to

* Create awareness about traffic safety amongst school children

* Participate in government initiatives to create awareness about traffic safety.

Sharing details of the programme, Mr. H. Nakagawa, Managing Director, TKM, said, "Toyota has been actively engaged in a spectrum of activities specially designed to educate people on traffic safety.

Considering that children and young adults are the most vulnerable to road accidents, Toyota in India has initiated the Toyota Safety Education Programme or TSEP. Toyota aims not only to sensitize school children to road safety but also hopes to make our future generations, better motorists."

"Now in its fourth year TSEP is slated to cover over 1,00,000 school children across the metro cities. We plan to conduct the programme in 150 schools this year. To sustain this initiative we have also trained 250 school teachers and will continue to do so. This is a long-term initiative and commitment, aimed at creating a society that has better road sense," stated Mr Narender Kukreti,Deputy General Manager, TKM.

As a part of this endeavor, Toyota has participated in the road safety week in collaboration with the Traffic Police Department in the metro cities. TSEP has also conducted special activities - painting and drawing competitions - at the Toyota dealerships.