Tribal Fusion launches video advertising platform

Designed to complement traditional television and online pre-roll advertising, Firefly Video„¢ enables publishers and advertisers to combine the emotion and impact of TV with detailed targeting, rich audience insights, interactivity, brand-safe reach and most importantly, the ability to massively scale and reach hundreds of millions of consumers. Initiated while the product was still in beta, Firefly Video is currently executing on more than 30 video advertising campaigns for Nokia, Disney, SingTel, Mercedes, Nestle, Microsoft, Evian, Adidas, Samsung, Sony Bravia, Singapore Youth Olympic Games, and a range of additional companies.

"The highly advanced targeting technologies of display advertising have enabled advertisers to deliver their banner ads to the right consumers, but those banners remain ineffective, as they lack robust and compelling creative content. However, with the launch of Firefly Video„¢, advertisers can now combine the emotionally engaging power of TV with the state-of-the-art targeting of display advertising," said Pawan Goyal, Managing Director, Asia and Middle East, Tribal Fusion.

A wholly owned subsidiary of Exponential Interactive, Inc.®, Firefly Video„¢ is available on the well-established and fully transparent collection of Tribal Fusion sites, providing video-enabled reach to 220 million web users worldwide. Firefly Video„¢ will collaborate with other premium publishers wishing to serve and sell video ads.