Triton Comm to race with Meco Motorsports

New year has dawned, and for Triton Communications Pvt. Ltd. it looks to herald the dawn of a new surge of success. A wave of pitches out of Triton Bangalore is paying off, with new accounts in the offing, including the account of India’s premier motorsports management entity: Meco Motorsports. Having signed up with Meco, Triton’s Bangalore unit will henceforth be handling all of Meco Motorsports’ businesses – Meco Racing, MMS Racing Academy, MMS Karting Academy, MMS Products & Accessories and Meco Recreational Karting Centres across India. Both creative and media will come under Triton’s purview.

Meco is the brainchild of and spearheaded by former racing legend Akbar Ebrahim, who was the first Indian to professionally race outside India, competing in the Formula Asian championship in 1991, the British F3 championship in 1995 and the British F2 championship in 1996. Under his mentorship, Meco has developed into the one-stop shop for everything connected with motorsports, and aims to change the landscape of motorsports in India, by beginning at the grassroots level itself. And Akbar’s invaluable track experience is nurturing young, aspiring drivers

to conquer the world. Testament to this is the fact that Akbar’s racers, including his son Armaan Ebrahim, today compete in the global arena and bring laurels to the country.

Meco is thus a path breaking effort to create a conducive environment for motorsports in India, and then nurture, grow and bring the sport to maturity. By increasing its popularity, Meco aims at attracting corporate interest and investment in this fast-evolving sport, and thereby benefit the talent and the racing fraternity as a whole.

Meco currently operates its own tracks at the following locations: Chennai, Hyderabad and Shamshabad. Several other locations will shortly follow, including Bangalore in March 2013.

Says a very focused Akbar Ebrahim: “Meco Motorsports is not just a company, it’s an aggregator of India's collective motorsport aspirations. With the Buddh International Circuit becoming operational, motorsports is gaining more popularity than ever before. Which is why we feel the need to reach out and communicate with a wider audience. That’s where Triton comes into the picture. I anticipate an exciting association with the team.”

“Triton Bangalore is one of our branches that is all set to go places, with its dynamic, hungry bunch of youngsters. I’m positive that we will see outstanding business ideas, solid creative work and consequently more achievement out of Bangalore this year too.” This from Renton D’Sousa, CEO of Triton Communications, on the development.

On the addition to their brand portfolio, Triton Bangalore’s Branch Director Sujith Aradhya had a bit to say: “Motorsports is today drawing more interest than it was say five years ago. And being passionate about motorsports myself as well as having had experience in the automobile industry, we at Triton Bangalore were able to translate this passion and experience into a proactive pitch that won us the account. We really look forward to putting the pedal to the metal on this account.”