TriVayu Media Works to launch its in-house TMW podcast

TriVayu Media Works (TMW), has announced the launch of its maiden in-house podcast property. The podcast will be called The T3 Podcast. TMW is a private hyperlocal content distribution company in India and distinguishes itself as a solution that assists India’s leading companies in targeting the hyperlocal market through the development of super-niche content, marketing, and resource services.

In India, the target audience which TMW expects to cater to through its podcast is Gen Z and more specifically the audience from tier 2 and tier 3 cities. The podcast will help the target audience primarily in the age group ranging from 21 to 35 to remain updated on the trending news, additionally engage them through infotainment.

“We are glad to announce the launch of our TMW’s in-house podcast and the sole aim is to use the medium of the podcast to reach a wider audience outside our B2B reach. As millions of new internet users join the technological revolution every day in India, it makes a considerable potential market for content creation. With the help of our podcast, we want to make our audience, particularly Gen Z, aware of the latest trends and we intend to keep them up to date with the day-to-day events through quality content,” said Mr. Ratnendra K Pandey Co-founder, TriVayu Media Works, hyperlocal content startup 

TMW intends to publish content on Spotify and YouTube. Alongside, it will also run simultaneous content in snippets format on Instagram as an add on to the podcast. As these media platforms are popular among teenagers, TMW aims to broaden the horizon of content delivery and make international education, GK, and the latest trends easily accessible to the audience.