trueBrowns' Spring Summer Edit, ‘SAADGI’ features Chitrangda Singh

As the end of winter draws near, it is time to welcome the season of warmth, sunshine, and blooming flowers. With the onset of summer days ahead, trueBowns presents its latest Spring Summer 2023 Collection, with actor Chitrangda Singh as the co-creator and face of the collection which defines beauty in simplicity.

Titled Saadgi, the collection consists of lightweight, luxurious pieces that are crafted with precision and presented in simple and easy-going styles. As the name says, the collection is a quintessential representation of pieces that are supremely versatile, however, aiming for comfort at its core. The highlight of the collection is use of traditional prints and dyes such as Indigo, Dabu, Bagru along with hand-block in chic and modern silhouettes, making it perfect for occasions such as easy everyday wear, vacation, office wear and light festivities.

Elated to be the co-creator and face of this collection, Chitrangda Singh says, “trueBrowns is a brand that speaks volumes about today’s traditional yet modern woman. Co-creating the designs of Saadgi was a beautiful experience as the silhouettes are easy going along with the prints and colours of the fabric, perfect for summer wardrobe needs. I am glad to be associated with such a brand that resonates with my thoughts of being modern yet rooted to our culture!”
The new collection is crafted using premium quality fabric in 100% cotton, plays with prints and colours ranging across a wide array of white, dark, bright, sorbet to light, pastel shades. Each piece enunciates everyday glamour, is exclusively designed to leave one looking effortlessly classy and chic. With this alluring amalgamation and finesse through co-ords, dresses, kurta-pant sets, jacket-blouse-pant sets and kurta-pant dupatta sets, trueBrowns wishes to inspire creativity, self- love and echo its brand ethos of, trueYou.

Delighted with co-creating the latest collection with Chitrangda, Ms. Udita Bansal, founder, trueBrowns, says, “The response we got from our first ever celebrity association with Chitrangda has been overwhelming. It is extremely fortunate that our vision, design aesthetics, and views have been in sync and that is reflected in the collection itself.”

The brand’s core positioning has always been about the commemoration of modern femininity with easy to style outfits, ranging across a varied size bracket of 2XS to 6XL. Refresh your wardrobe this summer and fall in love with yourself, wearing an outfit which is a true rendition of every Indian woman.

trueBrowns Website
Instagram Handle:

Price Point: starting at INR 3299

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising