Tupperware India takes the witty route to spread awareness around COVID-19

Tupperware, a conscientious global premium homeware brand based out of Orlando, US, is helping its consumers stay happy, safe and positive, during these taxing times. Amidst all the negativity spread by the outbreak of COVID-19, Tupperware India has taken a rather quirky and witty approach to spread awareness about best habits, social distancing and staying indoors. Through the power and reach of social media, Tupperware is doing their bit to bring a little cheer to people’s lives.

Tupperware India wants to ensure the well-being of its consumers. Through a series of social media posts, the brand is spreading awareness about the dangerous pandemic without sounding too preachy. From Joey’s (a character from the well-known sitcom F.R.I.E.N.D.S.) hilarious one liner on not sharing food, to Dr. Sheldon Cooper (a character in The Big Bang Theory) talking about the possibility of people carrying ‘unusual pathogens’, have been used in the context of social distancing. One of Sherlock’s (one of Benedict Cumberbatch’s most famous portrayals) clips, where he is asking someone not to talk out loud as he would “lower the IQ of the entire street”, has been linked to not spreading false information and panic on WhatsApp.

Tupperware India has gone ahead with a series of creatives which promote social distancing. The brand literally widened the gap between the alphabets of their well-known campaign ‘More Time Living’ to highlight the importance and need of social distancing. They’re also asking their consumers to socialize online and not in person and stay more connected with each other through the power of technology. A few other creatives talk about the things a person can do indoors, during this lockdown- with music being the savior! Tupperware India has also shared a recipe to make your own sanitizer. This comes in handy when sanitizers are scarce in the market.

To ensure that their message reaches more people, Tupperware India is using hashtags like #QuarantineAndChill, #StayHome, #StaySafe, #StayAlert, #MoreTimeCaring, #StayResponsible, #SafeHands and #LockdownAndChill.


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