Tupperware launches ‘Thoughtful Gifting’ this festive season

Come October and festivities start kicking in across all regions in India. A wide range of festivals starting with Navratri, Durga Puja, Dusshera, Karwa Chauth, Diwali, Christmas up till the New Year, keep the celebratory bell ringing. Gifting is a huge part of India’s festive culture and one always wants to gift something that is meaningful, useful and sustainable. Tupperware has been a part of the festive tradition throughout India for a long time, and to strengthen its bond with its consumers, the company has launched the ‘Thoughtful Gifting’ campaign. As a part of the campaign, Tupperware will reach out to its consumers via social media, align sales force outreach and spread awareness on the product range and additional benefits.

Timeless and versatile, you can gift your loved ones a variety of home and kitchen products. Tupperware’s multi-utility product range is designed smartly keeping today’s modular kitchen formats in mind, to save space and offer optimal benefit. Not only the design is smart, but the manufacturing technology is also advanced to ensure quality and optimal utility, while always focusing on meeting strict safety standards. Tupperware believes in providing safe, innovative, premium-quality, reusable and environmentally responsible products to consumers. The brand has won several prestigious awards and has been recognised by International Institute of Culinary Arts (IICA), New Delhi for its FridgeSmart products range.

Talking about festivities and gifting, Ms. Shilpa Ajwani, Managing Director, Tupperware India said, “Festivals in India are all about rejuvenating family bonds, visiting relatives, feasting together and simply celebrating goodness in everything. Food becomes an integral part of festivities and one warmly visits loved ones and invites them over. All this is incomplete without gifting goods of household utility, which become a central part of gifting.

We see a direct connection between ‘thoughtful gifting’ and Tupperware’s proposition of doing everything with a purpose. Our campaigns are all about spreading awareness and joy of indulging in our durable and safe products which are friendly to the environment and help maximise return on investment by saving space, time and effort. We wish everyone a delightful festive season and urge them to be more thoughtful with their gift selection.”

Expressing love towards the brand, Chef Kunal Kapoor, who is well known for being the judge and host of MasterChef India and who is associated with Tupperware, said, “The best part about the festive range products are that they are elegant, highly useful and durable. Tupperware products come with a lifetime warranty and with every product you purchase or gift, you become a food and environment saviour as less than 1% of Tupperware products go to the earth. With Tupperware, you not only gift your loved ones good health and freshness, you gift them happiness that lasts for a lifetime.”

Shoppers can now choose from a wide variety of Tupperware gifts, as the festive range comes in bright colours and special designs to add more to your festive celebrations. Unique and exclusive, the design of Go Flex, Preludio Bowl, Smart Chopper, Star Bowl, City Thermal Bottle and even the kids gifting range- Snack Keeper Dora, Sandwich Keeper Turtle make for excellent gifting choices and come with special gift packs to make your gift even more special. Gift right this festive season and make your celebrations extra special.