TV ad volumes for IPL 17 up 12% after 39 matches compared to IPL 16: TAM Sports

Television advertising for IPL 17 witnessed growth of 12% in ad volumes/per channel compared to IPL 16. During IPL 17, the count of categories and advertisers increased by 51% and 38% respectively compared to IPL 16. E-com gaming and Pan Masala were the only common categories present between IPL 17 and IPL 16.

Together, the Top 5 categories present in IPL 17 covered 46% share of the ad volumes. Among the Top 5 categories in IPL 17, two of them belonged to the Food & Beverage sector. The Top 5 advertisers in IPL 17 together contributed 36% share of the ad volumes.

Throughout the 39 matches of IPL 17, Parle Products was the top advertiser during 23 matches, and Sporta Technologies was the leading advertisers in 16 matches.

Sporta Technologies, Vishnu Packaging, and KP Pan Foods were the common advertisers present among the Top 5 of IPL 17 and IPL 16.

Compared to IPL 16, there were 35 new Categories and 96 new Brands present in IPL 17. Two out of the Top 5 new Categories were from the E-commerce Sector. Among the Top 5 new Brands in IPL 17, Parle Food Products secured the first position, followed by Fogg in the second position.

Among National language (Hindi + English) channels, Fogg Master was the leading brand. On the other hand, Mobil Super/ Mobil Super Moto was the top brand on Regional language channels.

During the 39 matches of IPL 17, there were total 87 brands that advertised on both Hindi + English language channels and Regional language channels, with Parle Food Products leading the list.