TVS Motor introduces a new campaign for TVS Jupiter Classic

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers in India, today, introduced a new advertising campaign for the TVS Jupiter Classic. Conceptualized by Dentsu India Pvt Ltd, the advertisement features the brand evangelist, Amitabh Bachchan, who highlights the value of relationships, which are unchanging yet contemporary, just like TVS Jupiter’s promise of ‘Zyada Ka Fayda.’

The film opens with Amitabh Bachchan, in the setting of his green room, engaging the audience in a conversation which brings alive the importance of relationships. He then introduces TVS Jupiter Classic as an ode to timeless relationships and aptly captures the grandeur of the product while retaining its quintessential character.

Speaking about the campaign, Mr. Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said, “Timelessness is the true hallmark of a classic. Always contemporary as an offering and yet unchanging in value.  The TVS Jupiter Classic with its impeccable styling and new features, infuses a sense of excitement yet retains the time-tested reassurance that TVS Jupiter provides. The TVS Jupiter Classic communication focusses on bringing alive the deep relationships our consumers value including the one they share with the TVS Jupiter Classic.  We are confident that TVS Jupiter Classic will find its rightful space in the heart and homes of our consumers.”    

Mr. Samrat Chengapa, Senior Vice President, Dentsu Communications India Pvt. Ltd. says,
“TVS Jupiter has been offering ‘zyada’ year on year and the new Jupiter Classic with its stellar looks backed by the legacy of "Zyada ka Fayda" is definitely a classic all the way. We hope to get an excellent response from the market with this campaign.”

The TVS Jupiter Classic, with its impeccable styling comes in a host of new and exciting features such as stylish windshield, elegant full chrome mirrors, premium dual-tone seats with stitching, and a classy chrome backrest that adds to its classic design.

Details of the creative team are as follows:

  • Creative Agency:               Denstu India Pvt Ltd
  • Production House: QED Films
  • Director:               Abhijit Chaudhuri 


You can watch the TVC here:



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