TVS Srichakra denies 3-year IPL sponsorship deal with CSK

TVS Srichakra has refuted reports carried in a section of the media, wherein it was stated that the group has entered into a deal with IPL franchise team Chennai Super Kings (CSK) for three seasons of the Indian Premier League, starting with the 2022 edition of IPL. The sponsorship deal was stated to be valued at Rs 23 crore.

In a statement issued, TVS Eurogrip said, “There is recent speculation in the media about a CSK-TVS Srichakra association in IPL 2022, we would like to inform that this is not true.”

The group further said that it would keep the media informed of there is any announcement in the future.

“Please avoid any kind of speculation at this point of time, which will mislead the customers, shareholders and stakeholders,” the group urged.


News in the domain of Advertising, Marketing, Media and Business of Entertainment