Twitter Announces Books Vertical in India

Twitter announced the launch of the Books vertical for India at the Penguin Random House Party at the Taj Rambagh Palace by welcoming India’s favourite writer @RealRuskinBond to Twitter.

 Announced on the sidelines of the Jaipur Literature Festival, 2016, Twitter’s Books vertical in India aims to bring writers and readers closer to each other. The Books vertical in India will energise the conversation with major authors and publishing houses making #TwitterFirst announcements, sharing updates, interacting with their fans.

Over the course of the @JaipurLitFest Twitter will play host to video Q&As with literary legend Margaret Atwood among other writers.

Raheel Khursheed, ‎Head of News, Politics & Govt @TwitterIndia, said, “Twitter is the natural home of writers. Our customers come to the platform for real-time conversations on a variety of topics and issues ranging from politics to entertainment to news to sport. We are proud to have so many writers taking to Twitter to engage with their readers. We aim to amplify the conversation via our platform.”

To support storytelling across India, Twitter India recently teamed with the UN’s Global Education Platform (@educationenvoy), and Wattpad.com (@Wattpad) to encourage writing and education amongst Indian youth.

Screenshots showcasing how authors have been using Twitter to engage with their readers-