Twitter announces updates for Twitter Carousel, TweetDeck

Updates on Twitter Carousel:

Twitter Carousel, the ad unit that gives marketers a canvas for brand storytelling has been through various changes since it’s inception.

In 2016, the carousel was a swipable unit. The new format allows you to include multiple swipeable images in a single ad letting you showcase various aspects and features of your products and services. 

Multiple images in one grid help smoothen the process of showing various aspects of a singular product through swipable images, using a single tweet.

It’s uncertain that the carousel format would be available for all campaign types or just App Install campaigns.

App Install campaigns will help you target a mobile audience likely to install or engage with the app you’re promoting.

The ad format would help mobile users to preview the app you’re promoting from their timelines.

With almost 83% of Twitter users on mobile, this feature once rolled out it may help you run a fruitful App Install campaigns.

Updates on TweetDeck:

On May 10, TweetDeck tweeted asking users for the functionality they’d most like to see get added on the app. Thirty Two percent of the voters demanded GIFs on the platform while 26 percent asked for Polls to be made available on TweetDeck.

TweetDeck answered these requests as they announced the addition of GIF’s, threads, polls and emojis along with an additional image tagging feature on the tool.

With these newly integrated features, the convenience of managing brand social media presence, trends and mentions just improved for social media managers as users of the native tweet management app.


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