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Twitter erupts with excitement after Myntra announces dates for "India's Biggestttt Fashion Event"

Several contemporary and new-age digital enterprises that are particularly popular among the younger generation, responded with humour and wit to Myntra's announcement of its flagship fashion festival, End of Reason Sale (EORS) on Twitter, leaving netizens amused and excited. The fashion behemoth on the 1st of June took to Twitter and other digital and social media platforms to announce the dates of its bi-annual EORS event. Myntra’s tweet read, "India's Biggggggggggesttttt Fashion Event is here! Remember the date: 11th-16th June #MyntraEORSiscoming". Myntra's message on the event being India's biggest fashion festival, was brought out rather magisterially in the statement, and is backed by the platform offering its largest-ever, a whopping 14 lakhs+ styles from across more than 5000 brands at unprecedented value offers.

PhonePe, India's leading digital payments company, responded to the announcement tweeting, "Looking forward to instantly pay the BADAAAAAAAAAAAAAAAAAAA shopping bill! #MyntraEORSiscoming". While Tinder, one of the most popular online dating platforms across the globe replied, "brb. checking my order status with the same anxiety I check my crush's replies", hilariously denoting the eagerness associated with both the scenarios.

B-town superstar Hrithik Roshan’s brand, HRX added to the thread, replying, "SO EXCITED FOR THIS ONE @myntra. No goal is too big for India's biggggggggggestttt fashion sale; you'll find all the gear you need here". Cricketing Phenom Virat Kohli's, brand, Wrogn, also indicated its support and wit by tweeting, "That sounds so Wrogn @myntra! The Wrogn Tribe has blocked their calendars". 

One of the most desirable brands in the beauty and personal care (BPC), Maybelline New York, posted an animated reply, saying, “Thisis EPICCCCCCCCCCCCCC news, excited about this! Happy tears in our waterproof mascara”. Nivea and Mamaearth also shared  their fervour for EORS by tweeting, "@myntra noted with UTMOSSSST care. #NIVEA #NIVEAIndia #NIVEAForYou #Skincare #MyntraEORSisComing"  and "This is BEAUTIFULLLLLL indeed @myntra! You're a natural at spreading goodness!", respectively. Bombay Shaving Company, a premium personal care and grooming solutions brand, also taking part in EORS, responded stating, "This one is going to be a BOOOOOOOMB. All the more reasons to put your best look forward", suggesting the brands' eagerness for the event, while urging loyalists to make full use of the festival to look their absolute best. 

India’s fastest growing audio and wearables brand, boAt, commented, “Looks like our playlist isn't the only thing that we hear loud and clear”. Bestselling apparel and lifestyle company, US Polo Association, also expressed its zeal for the event, tweeting, “Dressing up in the BEST of classic American fashion to #PlayTogether this EORS!”.

Myntra’s pioneering innovations in its social commerce verticals aided by the frenzy generated by responses on social media platforms like Twitter are all set to drive consumer engagement during EORS-16. Myntra expects to reach about 250 million people through its promotional campaigns for EORS, with major additions across categories, strongly positioning the platform ahead of its biggest ever EORS to date.

The hashtag #MyntraEORSiscoming was trending during the course of the banter, engaging thousands of twitterati.

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