Twitter unfolds Spaces hosting to everyone on iOS and Android
Twitter has announced that it is allowing its users to host audio chatroom feature named Spaces. The micro-blogging site first launched Spaces in November 2020, giving restricted access to hosting the audio chatroom to accounts with a minimum of least 600 followers.
Twitter says the option will now be offered to all its mobile users on the Twitter app. Users can start their first Space by tapping on the compose button, the button they would otherwise use to post a tweet. The social media company was earlier experimenting with giving Spaces its own tab in its app, but that was not broadly rolled out.
The microblogging platform has been rapidly expanding Spaces since its launch last year. More recently, it added the ability for Spaces hosts to add up to two co-hosts and up to 10 speakers, allowing for larger events with more moderators. It also created a fund for Spaces creators called the Spark Program and piloted Ticketed Spaces, otherwise known as audio rooms that require you to pay for entry.
Which is where Facebook is likely taking a better approach, by only rolling out its audio rooms to celebrities and influencers, and within groups (and also now selected SMB pages), which will better enable it to ensure that users see only audio rooms that are of relevance to them.
Reddit has also taken a similar path with its audio social option - so while Twitter and Clubhouse are, seemingly, the leaders in the audio social space right now, it remains to be seen whether people will stay interested in the option if both apps aren’t able to keep providing linkage to the most relevant content.
If people head to the Spaces tab and find junk, it won’t take long for them to stop trying. The same goes for Clubhouse. Facilitating broader connection is one thing, but sorting the wheat from the chaff is another key element. We’ve already seen with the rise, and then the decline of video live-streaming. So, people will stop paying attention and logging into these apps and platforms if all they keep seeing is the same stuff over and over again.
Which makes perfect sense, and Twitter is still a way off rectifying this element.
So, while it’s good to see Spaces expanded to more people, it also adds to Twitter challenges in sorting audio content to maximize consumption