Two-thirds of final purchase choices are made in-store: Grey G2 Study

The retail findings are based on real-time conversations with over 2,100 shoppers from eight countries namely Australia, China, India, Indonesia, Japan, Korea, Malaysia and Vietnam. The analysis is drawn from shopping experiences in hypermarkets/supermarkets, pharmacies/drugstores and provision shops/mom & pop stores with a focus on categories encompassing Over-The-Counter (OTC) supplements and treatments, health food and drinks, beauty and snacks.

Nirvik Singh, Grey Group Asia Pacific's Chairman & CEO, said, "The dynamics in the retail landscape are constantly evolving, and recognising this change is key for marketers to win at the first moment of truth in-store. It is no longer about converting desire into purchase but engaging the shopper through every step of the Purchase Decision Journey."

"Our Eye on Asia ' Retail research serves as an invaluable tool to help marketers create distinct and effective shopper strategies that result in getting their brands into the shopping cart," added Singh.

Some of the key "eye-sights" captured along the Purchase Decision Journey include:

1. Two-thirds of final purchase choices are made in-store.

3. Advice is appreciated as long as the staff's approach is non-intrusive.

5. Asian shoppers visit stores not just for products but also for the experience.

Grey and G2 will continue to track the latest shopper trends throughout the year and unveil subsequent new findings each month.