ULLU strengthens leadership team, appoints Avinash Dugar as CEO

India’s leading home-grown OTT app ULLU, has strengthened its leadership team and appointed Avinash Dugar as its CEO. Avinash, in his career spanning over two decades has held various leadership positions in major steel companies. He now joins the OTT platform to spear head its growth and diversification.

ULLU was founded by Vibhu Agarwal in December 2018 and was one of the first home grown OTT apps. It paved his way in the field of entertainment from steel industry. In less than two years of its launch, during the lockdown the company saw over 140 percent growth in its subscribers. ULLU continues to be one of the top 10 most viewed OTT platforms in the country.

Speaking on the appointment, Vibhu Agarwal shared, “It is a strategic move in the continuous quest to drive growth. Avinash comes with a diverse and rich experience in sales, marketing and operations. His drive to achieve excellence and acumen to run a business makes him an ideal choice to steer ULLU into its next phase of growth. Our company is well-positioned to capitalize on emerging opportunities in the content and production space, and I look forward to leading these efforts with my able team.”

Avinash Dugar, CEO ULLU app shared, "I am honoured to join the dynamic team during this transformative time in the OTT industry. We will continue to deliver exceptional content and user experiences while exploring new avenues for growth and expanding our subscriber base."

Vibhu Agarwal will continue to head his OTT platforms and GEC Channel “Atrangii” and will now steer towards expanding and exploring new revenue streams in the entertainment industry.