Unlock Your True Potential: New Era for LEGO NINJAGO

The LEGO Group has announced the full-fledged official launch of one of its most successful homegrown IPs across the world – LEGO NINJAGO in India. While NINJAGO products were already available in India, this launch brings in new and exclusive PLAY Sets, a brand new animated series titles “NINJAGO DRAGONS Rising” & a plethora of partnerships that would see NINJAGO themed apparel & merchandise be available in India.

With 12 years of epic stories featuring the journeys of the coming of age of 5 misfit NINJA heroes, countless EPIC villains, and the most amazing roster of Support Characters – LEGO NINJAGO spanned across 15 TV seasons and 215 episodes captivating kids in 191 countries. The series has taken a slight time & storyline jump in 2023 and will now feature all new NINJAS (along with the BELOVED OLD HEROES), adorable and fierce DRAGONS, brand new REALMS and some cool & epic new VILLAINS!

In India, The LEGO Group has partnered with Disney+Hotstar for showcasing the latest NINJAGO content. The collaboration adds an immersive content experience that will bring these beloved characters to life like never before. Kids & Kidults can now dive deeper into the NINJAGO universe through the series and interactive episodes available on Disney+Hotstar.

To elevate the experience of the world of NINJAGO even further, the LEGO Group is delighted to introduce - the first of its kind - LEGO NINJAGO Dojo Academy in India. Built for our aspiring young NINJA recruits (kids between the ages of 5 to 12 years of age) – the DOJO (or NINJA temple) will feature a series of FUN Building Challenges – each focussed on different values like Focus, Agility, Endurance & Strength – teaching kids the true VIRTUES of BEING A NINJA! The DOJO will feature some EPIC Play sets, Augmented Reality Zones built to interact with the NINJAGO world deeper, fun challenges, MEET & GREET with our AWESOME NINJA MASCOTS & the chance to get some AMAZING LEGO® Goodies!

The NINJAGO DOJO ACADEMIES will be going live across cities in August & September, starting with the FIRST ONE in INORBIT MALL, HYDERABAD between 18^th to 27^th August (12 PM to 8 PM). Entry for KIDS will be FREE!

To complement the launch, the LEGO Group has also partnered with H&M, one of the world's leading fashion retailers, as its exclusive apparel partner. This partnership will see an exciting range of LEGO NINJAGO-themed apparel, including T-shirts, hoodies, shoes, caps and more, available at all H&M stores across India. Now, our young NINJAS can express their love for NINJAGO not just through play but also by sporting their favourite NINJA.

That’s not all, the LEGO Group will be hosting SPECIAL screenings of NINJAGO DRAGONS RISING in partnership with PVR CINEMAS in Hyderabad, Mumbai, DNCR, Chandigarh & Chennai.

“We’re immensely excited to officially launch the beloved LEGO NINJAGO in India! NINJAGO has been one of our most successful homegrown product lines across the world – popularised by its EPIC Content! Kids have grown up on the heroics & exploits of our beloved NINJAS and we only hope that Kids in India embrace Lloyd, Kai, Nya, Zane, Cole, Jay, Master Wu & the new recruits Arin, Sora & baby dragon Ryu the same way! You can expect more action, more dragons, more mechs, cooler vehicles meaner villains & of course – more AWESOME NINJAGO play sets” says Bhavana Mandon, Marketing Director for LEGO® India.

Catch the all-new episodes of NINJAGO Dragons Rising on Disney+Hostar. All episodes now streaming!