UTV STARS and bindass to exclusively premiere PC's item number 'Babli Badmaash Hai'

Priyanka Chopra’s item number in the film, ‘Shootout at Wadala’, has been the talk of the town for several days now. While the film is slated to release on 1st May 2013, the much talked about promotional item number by the sultry Priyanka Chopra will be unveiled tomorrow, i.e. 15th March 2013, exclusively on UTV STARS and bindass.

Both, bindass and UTV STARS, will exclusively air the entire song as a simulcast. The two channels form the youth bucket of the broadcasting arm of Disney UTV and have dedicated Music slots as part of their overall programming content.

Commenting on the unveil of the item song on both the channels, Nikhil Gandhi, Executive Director, Youth Channels, Media Networks, DisneyUTV, said: “Both bindass and UTV STARS have a strong music connect with the youth and have become a destination for big movies to launch their promos, songs etc. We have bands dedicated to Bollywood music, which are the highest rated amongst the youth and music genre. ‘Babli Badmaash Hai’ has already created a lot of pre - launch buzz and we’re extremely excited to have the premiere exclusively on bindass and UTV STARS.”