V-Guard lights up Diwali with an emotional digital film

 V-Guard Industries has released a poignant digital film on it’s Social and digital platforms to celebrate Diwali. The film, which has become an instant Youtube hit gaining more than 1.3 Million views in a few days, illustrates how the hearts of the loved ones, who are always special in our lives but seldom recognized, could be lit up during celebrations. The film was conceptualized by V-Guard’s Integrated Agency, Ralph&Das.

Commenting on the ad film,  Nandagopal Nair, Brand and Communication Head, V-Guard Industries said “The festival of lights is a time when the family looks forward to coming together, bonding together and reveling in the festivities. This film celebrates the selfless, unconditional love that we have for our near and dear ones.”

 Anil Ralph Thomas, Chief Creative Officer, Ralph&Das, who scripted as well as Directed the film adds “If the isolation during the pandemic has reminded us of anything, it is the virtue of affirmation. That it is truly the ones we love and those who love us unselfishly are the ones we need to hold dear and near. This is what this film attempts to showcase”.

Kaustav Das, CEO, Ralph&Das feels “Bring home a better tomorrow” is V-Guard’s raison-de-etre and this film magnifies that theme beautifully.