Vedanta Sesa Goa launched SesaAgainstPlasticPollution campaign

Vedanta Sesa Goa's #SesaAgainstPlasticPollution Campaign Leads the Way to a Sustainable Future Vedanta Sesa Goa launched an impactful three-week long campaign, #SesaAgainstPlasticPollution, aimed at reducing plastic pollution across all its business units. This initiative serves as a powerful testament to the company's unwavering commitment to preserving the environment and safeguarding biodiversity. The campaign is in line with this year’s World Environment Day theme that is #BeatPlasticPollution.

Vedanta Sesa Goa aims to raise awareness about the impact of plastic pollution on the environment and human health. It will also promote sustainable alternatives to single-use plastics, highlight the negative effects of using single-use plastics, and encourage individuals, businesses, and governments to take action to reduce plastic pollution.

Navin Jaju, CEO, Vedanta Sesa Goa said, "At Vedanta, our commitment towards protecting our environment & the ecosystem is deeply ingrained. This campaign serves as a small but pivotal step in our ongoing journey towards a sustainable future. We firmly believe that each one of us holds the power to #TransformingPlanet for good and by promoting the reduction of plastic pollution, we seek to initiate a ripple effect of positive change, thereby creating a collective movement that leads to a more sustainable and thriving planet.”

The campaign, which started on May 22 and will last until June 15, features a variety of activities, including a social media campaign aimed at raising awareness about the impact of plastic pollution. A virtual/on-ground training session for government schools on how to recycle and reuse plastic.  The session will give insight on how to recycle, reuse, dispose-off single-use plastic, alternatives to plastic in everyday life, the harmful effects of plastic, and the need to do away with the use of plastic altogether. Sesa Goa employee and people on social media were also encouraged to share their own stories and ideas for reducing plastic pollution. 

Vedanta’s CEO Navin Jaju has even announced a “Green Pledge” for Sesa Goa employees to reduce their plastic footprint in order to create a lasting impact and inspire others to follow suit in a quest to create a cleaner future. Vedanta Sesa Goa will also celebrate a “Plastic Free Day” across its business units. 

Moreover, Vedanta Sesa Goa is also taking part in its parent company Vedanta Resources’ “TACO Water Bowl Challenge” to encourage people to provide water for birds and animals. Sesa Goa employees will be encouraged to place water bowls in front of their homes and offices. It aims to promote the importance of water conservation and create awareness about the need to provide water for birds and animals in our surroundings. By placing these water bowls, the well-being of the local ecosystem and biodiversity of the region will benefit tremendously.