Veteran researcher, Shaleena Kaura joins Hansa Research

SHALEENA KAURA joins HANSA RESEARCH as Senior Vice President and National Head – Qualitative Research.

Shaleena comes with more than 20 years of experience across research and advertising, bringing with her rich experience of working with and advising clients on strategic marketing and communication issues across a wide range of industries these includes brands like Dabur, PepsiCo, Akzo Nobel, Samsung, PSI, IFFCO Tokio, Edelweiss, Hero Honda, Fortis to name some.

In the past, she has been associated with advertising agencies such as Draft FCB and R.K.Swamy and research agencies such as IMRB International, AC Nielsen and TNS.  She was also instrumental in setting up a formal marketing and branding division which conceived and enabled 360 degree brand building via PR, Events, Social Media and Marketing Tools & Collateral etc. for a Private Weaith Management company, Client Associates.

Shaleena says, ‘It is wonderful to be back in the RK Sawmy Hansa fold. The group’s inspiration and logo has always been that the bird Hans has the ingenuity to separate milk from water. I hope to continue to channel that quality of separating the essential from the irrelevanthand deliver work to clients that is insightful and actionable for their business and brands. I look forward to a long and meaningful engagement with Hansa as I take the Qualitative business onwards and upwards.’

Praveen Nijhara, CEO, Hansa Research said, “We are very delighted to have Shaleena on-board, to lead the Qualitative practice at Hansa Research.  She brings with her a variety of experience, having worked in the advertising, research and consulting space. Qualitative research continues to be an integral part of understanding consumer behavior. With her experience we are confident that Shaleena will grow the qualitative business to greater heights”.